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This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.

Mitsubishi Mirage configurator is alive

Well, here's the butter knife Mitsubishi is bringing to the subcompact gun fight. It's called the Mirage, and its configurator has just gone live on Mitsubishi's consumer page, allowing those that absolutely must have a brand-new car for not a lot of money (and have never heard of the Nissan Versa, Mazda2, Chevrolet Spark or Ford Fiesta) to build their perfect example.
Prices start at $12,995 for a base DE model with a five-speed manual transmission and $14,195 for the up-market ES with the same transmission. A 74-horsepower, 1.2-liter engine is the sole powerplant. Both trims feature a continuously variable transmission for an extra $1,000 and a range of eight exterior colors, while black is the sole interior color.
Fully loaded with all the assorted packages - there are 10 on the ES model, adding things like navigation, a backup camera and LED ambient lights - the Mirage checks out at $19,540. Feel free to have a go at the configurator yourself.

Aggressive new Mitsubishi Outlander PHEV Concept-S coming to Paris

Already a hit in the rest of the world, the Mitsubishi Outlander Plug-In Hybrid is not coming to the US until late next year. That gives Mitsu plenty of time to upgrade the SUV to the next-generation model, and we might be getting a glimpse of what the US-speck Outlander PHEV will look like at the Paris Motor Show in early October. Take a look at the new "Sporty and Sophisticated" Outlander PHEV Concept-S that Mitsubishi is teasing in two dark images today. Mitsubishi says that what's being teased here is simply part of a "special package" that "magnifies the Outlander PHEV's unique driving experience." But, the last time Mitsubishi showed off an Outlander PHEV concept – at the 2012 Paris show – the production model ended up looking quite a bit like the show version. With aggressive lines all over the front fascia and bold strokes across the rear, the new concept certainly looks a lot better than the current model. We don't expect all of this auto show pizazz to make the final cut, but we like the direction that Mitsubishi is going here, extending the design language from the Outlander XR PHEV and GC-PHEV concepts from last year's Tokyo show. We should know more when we get to Paris on October 2nd. Until then, click on the images to get a better view and check out Mitsubishi's press release below. Mitsubishi Motors Europe issued the following news release at 6:00 pm on September 2, 2014. Paris, September 2, 2014 - Two years after it premiered its successful Outlander PHEV plug-in hybrid electric Twin Motor SUV/crossover at the 2012 Paris Motor Show, Mitsubishi Motors Corporation (MMC) has elected the "Mondial de L'Automobile" again – this time to unveil another PHEV vehicle: Outlander PHEV Concept-S. Sporty & Sophisticated The Outlander PHEV Concept-S is a concept model MMC proposes as a special package of the Outlander PHEV production model that has a refined interior and exterior design that magnifies the Outlander PHEV's unique driving experience. The Outlander PHEV Concept-S takes "Sporty and Sophisticated" as the theme for its design. This refined design expresses the unique combination of spirited 4x4 performance from its twin-motor PHEV system, soothing silent running, and superior on-road performance.