1994 Mitsubishi 3000gt Vr-4 Coupe 2-door 3.0l Pearl White on 2040-cars

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Mitsubishi boss says US operations may break even next year

Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports.
A little context: Last month Mitsubishi predicted that it would lower its operating loss in the region to 4-billion yen ($40.7 million) by March 31, the end of the fiscal year, well below the previous fiscal year's operating loss of more than five times that amount. Reflecting that, production at the Japanese automaker's sole North American factory in Normal, Illinois, has grown to 56,630 vehicles through October, compared to 27,339 through the same period last year.
The plant makes the Outlander Sport for the US and for export to markets such as Russia, the Middle East and Latin America. Interestingly, out of the 56,630 Outlander Sports built at the Illinois plant through October, only 20,150 were sold in the US.

Mitsubishi reports an 89% drop in annual profit

TOKYO — Mitsubishi will focus on cutting fixed costs by 20% or more in the next two years after reporting an 89% drop in annual profit, its weakest performance in three years, and skipping its year-end dividend. The coronavirus crisis has exacerbated Mitsubishi's struggles in a year where Japan's sixth biggest carmaker was already battling falling sales in China and also southeast Asia, its largest market which accounts for one-quarter of sales. Mitsubishi also said on Tuesday it would focus on growth in ASEAN countries to survive the aftermath of the pandemic. "Before the virus we had been mulling which underperforming regions and vehicle segments to cut our exposure to," CEO Takao Kato told a results teleconference. "In the wake of the virus, we need to pick up the pace of making these changes. To stay competitive in a post-coronavirus market, we need to immediately shrink our area of focus to regions and segments in which we excel." Global automakers are struggling to cope with the crisis, which has pummeled car sales due to lockdowns in many countries. Many automakers have begun to restart vehicle factories, but anemic demand, supply chain disruptions and social distancing measures at factories are expected to limit output. Mitsubishi's operating profit came in at 12.8 billion yen ($119.21 million) for the year to end March, down from 111.8 billion yen a year ago, and its lowest since the year to end March 2017. Profits exceeded a consensus estimate of 9.4 billion yen profit drawn from 15 analysts polled by Refinitiv. The automaker did not give an earnings forecast for the current business year, and did not issue a year-end dividend, compared with 10 yen per share a year ago. The junior member of the automaking partnership between Nissan and France's Renault, sold 1.13 million vehicles globally in the year ended March, down 9%. Mitsubishi will focus on growth in southeast Asia as part of the alliance's plan for each company to expand in their regions of strength. Mitsubishi said it would give more details when it reports first-quarter results. The alliance is expected to announce a revamped strategy on May 27, when it will pledge to increase cooperation to improve joint operations to remain competitive. Related Video:

With just 75 i-MiEVs sold this year, Mitsubishi introduces 2014 model

Late last year, Mitsubishi said the Mitsubishi i-MiEV would get a solid price drop down to $22,995 (before destination and fees). Along with the lower digits, the car is getting a bit of a content bump to make the cheapest EV in the US an even better deal. After skipping the 2013 model year, new 2014 model year vehicles are now rolling out to Mitsubishi dealers in the US. We'll see if the new model helps increase sales. In 2013, Mitsubishi sold 1,029 copies of the i which was almost twice as much as it did in 2012 (588). So far in 2014, just 75 i-MiEVs have been sold, 35 of which were in May. So far in 2014, just 75 i-MiEVs have been sold, 35 in May. There is only one trim line for the new i-MiEV and it now comes with heaps more standard equipment than it used to. Things like a CHAdeMO DC quick charge port, heated front seats and a leather steering wheel came with the announcement of a $6,130 price drop last December. Read more about the new standard equipment here. New optional equipment includes a LED Illumination Package and a USB iPod adapter kit. Some things remain the same, like the 16-kWh lithium-ion battery that offers an official range of 62 miles. Mitsubishi takes pains to also include the EPA LA4 cycle range of 98 miles, just to show that 62 miles is not all you're going to get from the electric jellybean. Who wants one?