1994 3000gt Mitsubishi on 2040-cars

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Mitsubishi boss says US operations may break even next year

Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports.
A little context: Last month Mitsubishi predicted that it would lower its operating loss in the region to 4-billion yen ($40.7 million) by March 31, the end of the fiscal year, well below the previous fiscal year's operating loss of more than five times that amount. Reflecting that, production at the Japanese automaker's sole North American factory in Normal, Illinois, has grown to 56,630 vehicles through October, compared to 27,339 through the same period last year.
The plant makes the Outlander Sport for the US and for export to markets such as Russia, the Middle East and Latin America. Interestingly, out of the 56,630 Outlander Sports built at the Illinois plant through October, only 20,150 were sold in the US.

Not a dry eye in the house for last Mitsubishi Evo X video

Say what you will about the Mitsubishi Lancer Evolution; we're going to miss this one when it's gone. Japan's rally car for the street is officially being phased out, and production is ending in Japan. But not before one Final Edition, and a final video showing the turbocharged, all-wheel-drive wonder being built. In Japan, the Final Edition is limited to a run of just 1,000 units. It's based on the GSR model with the five-speed manual transmission, but comes with performance goodies like Bilstein shocks, Eibach springs, Recaro seats, Brembo brakes, and more. See it for yourself in the gallery, below. Over the course of 23 years, there have been 10 generations of the Lancer Evolution. And while Evo X might not be our favorite (this author much prefers Evo IX, for what it's worth), it's still sad to see Mitsubishi's iconic, winged sedan head to the grave. A sign of the times, Mitsubishi says the Evo "will be replaced in spirit" by a high-power, hybrid SUV. That's a tall order, and doesn't seem to make a whole lot of sense, but we'll see. For now, say goodbye to the Evo X by watching the final production video, above. And just be thankful Subaru still makes its lovely WRX STI.

Junkyard Gem: 1991 Mitsubishi Mighty Max Super Max

While the Montero SUV sold well enough in the United States, Mitsubishi-badged pickup sales didn't quite measure up to those of their Toyota, Nissan, and Mazda rivals. Second-generation Mighty Maxes are hard to find, so this '91 in Colorado was worthy of inclusion in the Junkyard Gem canon. The ADX Florence Supermax federal prison is just 100 miles to the south of this self-service wrecking yard, but it opened several years after this truck was built. The garish lettering and striping has the look of a dealer-installed option package. Chrysler sold rebadged Mitsubishi pickups for decades, as the Plymouth Arrow and Dodge D-50/Ram 50. When Mitsubishi began selling vehicles under their own brand in the United States in 1982, the Triton pickup got the Mighty Max name. The Dodge Ram 50 always outsold its near-identical Mighty Max twin, but the debut of the all-Detroit Dakota in 1987 cut into Ram 50 sales; by 1995, truck shoppers who wanted a Mitsubishi pickup had no choice but the Mighty Max. After 1996, the Mighty Max was mighty gone. This one is quite solid and doesn't appear to have been wrecked, and the odometer shows a surprisingly low mileage figure for a 26-year-old Japanese pickup. The 2.4-liter 4G54 four-cylinder engine is gone, purchased by a junkyard shopper. This engine family went into everything from the Mitsubishi Galant to the Hyundai Sonata, not to mention the Chery V5. The sunroof has an aftermarket look, which fits with the SUPER MAX dealer-option theory. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mitsubishi trucks were pitched as cheap, cheap, cheap in the United States.