2019 Mini Hardtop 2 Door on 2040-cars

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Mini confirms first plug-in hybrid and it looks like it's based on the Countryman

Mini confirmed Sunday it's developing its first plug-in hybrid model, apparently based on the Countryman. The hybrid will utilize an electric motor that works with a combustion engine, expected to be a 1.5-liter turbocharged three-cylinder unit. Though the actual name wasn't specified, Mini said the vehicle will have two driving modes. With Auto eDrive, it can reach speeds of up to 50 miles per hour. Switching into Max eDrive increases top speed to approximately 77 miles per hour. The electric motor sends all of its power to the rear wheels, while the combustion engine powers the front wheels. The engine only kicks on in certain situations. Mashing the throttle brings the engine to life, as does switching the car into "Save Battery" mode, which allows the engine to charge the hybrid's battery through a generator while powering the vehicle. The engine also comes on if the vehicle's all-wheel-drive-system senses a loss in traction. Inside, the changes include a yellow start/stop button (instead of red) and a power display in place of the traditional tachometer. Mini's previous electrification efforts included the Mini E, which had a range under 100 miles and was available for leasing in 2009. Expect the plug-in hybrid to debut in 2019. Related Video: Featured Gallery Mini Plug-In Hybrid Related Gallery Mini Countryman Plug-in Hybrid Spy Shots View 13 Photos Green MINI Crossover Hybrid PHEV confirmed

Mini delivers Paddy Hopkirk Edition car to the rally legend himself

Mini has given rally racing legend Patrick "Paddy" Hopkirk one of the first special edition Cooper S models inspired by his thrilling victory at the 1964 Rally Monte Carlo. The Paddy Hopkirk Limited Edition has a production run of just 100 units in the U.K., with "a few hundred" more coming to the U.S. Fifty-six years ago, the original Morris Mini Cooper S achieved the unthinkable with Hopkirk and navigator Henry Liddon behind the wheel of a Mk I. It won the Rally Monte Carlo overall. The race snaked through the French Alps and ended with laps around the Monaco Grand Prix circuit, but the Mini's nimbleness and tiny size and proved to be advantages in the snowy and narrow mountain roads. It was a tremendous feat against more powerful competitors from Mercedes-Benz, Saab, Volvo, Citroen and Ford's V8 Falcon. Hopkirk calls it a "David and Goliath" victory, especially with the money other automakers were spending on the event. "We were beaten by the big American cars down the straights, but we would beat them on the twisty bits!" he reminisced upon taking delivery. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Paddy Hopkirk Limited Edition sees no performance upgrades, keeping the turbocharged, 2.0-liter four-cylinder capable of 189 horsepower and 207 pound-feet of torque. Both six-speed manuals and a 7-speed automatic are offered, but the thing that sets it apart are the Chili Red and white roof colorway with the number 37 on the doors, a tribute to the winning rally car's livery. An offset white hood stripe with the code "33 EJB" in it hearkens back to Hopkirk's car's registration number. "I’m so flattered to have a Mini named in my honor." Hopkirk said upon receiving the car. "Motorsport is long behind me now and for my win at the Monte Carlo Rally to be remembered in this way is a great thrill and honor." 2021 Mini Hardtop Cooper S View 15 Photos Related Video:

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.