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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Porsche tops JD Power APEAL study for 12th time

JD Power's 2016 Automotive Performance, Execution, and Layout (APEAL) study hasn't changed much this time around with Porsche coming in at No.1 for the 12th consecutive year, while BMW was close behind in second. Jaguar and Mercedes-Benz tied for third with Land Rover, Lexus, and Lincoln tied for No.5. The APEAL Study, according to JD Power, measures owners' level of excitement and emotional attachment across 77 parameters. Brands and cars are rated on a 1,000-point scale. The study found that new cars with modern safety features including low speed collision avoidance and blind spot monitoring have higher APEAL scores than vehicles without the features. The overall industry score increased from 798 to 801, which JD Power claims was helped by the launch of a variety of new vehicles. This year, 22 out of 30 new or redesigned cars received a higher score than the vehicle's respective segment average. Porsche is once again at the top of the list as the automaker's score increased by three points to 877. BMW outscored Jaguar to take second place with a score of 859, while the British automaker dropped three points from last year with 852 points. Volkswagen overtook Mini to become the top-ranked non-premium brand with 809 points, while the latter automaker trailed behind by one point. At the end of the scale, Smart came in at the very bottom for the second year in a row with a score of 745 points, which represents an increase of 62 points over last year. Fiat's score increased by six points to 755, but still confined the automaker to second-to-worst place for a consecutive year. Mitsubishi's score increased to 770, up from 755, to become the fourth-worst brand, while Jeep fell to third-worst with a decrease in seven points to 756. General Motors received six segment-level awards, followed by Hyundai with five, and BMW and VW earning four apiece. Surprise segment victories include the Chevrolet Camaro, which outscored the Dodge Challenger, and the Lexus RC which ranked above the BMW 4 and 3 Series. For more information on how the automakers ranked, check out the official release on the 2016 APEAL Study below or visit JD Power's website to analyze the graphs. Related Video: Porsche Ranks Highest in APEAL for 12th Consecutive Year; General Motors Receives Six Segment-Level Awards, Hyundai Motor Company Receives Five DETROIT: 27 July 2016 — Popular driver-assist technologies help make vehicles considerably more appealing to their owners, according to the J.D.

Mini lifts veil on refreshed Countryman in New York

When Mini introduced the Countryman in 2010, it emerged as the brand's first crossover, its first five-door model and its first to offer all-wheel drive. It also arrived mid-lifecycle in the last generation of Mini Cooper hatchback, with which it shares little more than a passing family resemblance. Now that the Anglo-Saxon automaker is moving on to its third generation of retro hatch, it's given the Countryman a bit of a refresh to keep it current.
Unveiled today at the New York Auto Show, the new Countryman incorporates some very minor cosmetic tweaks to the exterior - so minor, in fact, that you'd be hard pressed to tell one from the other even if viewed side by side. Some subtle enhancements have been implemented to the interior as well, where the large central speedometer remains where it was in the middle of the dashboard (unlike the new Cooper hatch that moves it to where you'd normally find the instrument cluster, behind the steering wheel). The rear seats, however, offer more adjustability.
Mini will offer the new Countryman worldwide in an array of powertrain configurations, ranging from the bare-bones Mini One Countryman with a 1.6-liter naturally-aspirated four offering just 98 horsepower all the way up to the twin-turbo John Cooper Works with 218 hp - North American customers will get the latter, but not the former. The mid-range Cooper S has been enhanced by seven horses to deliver 190 hp, while overseas-only diesel models range from 90 hp to 143. Buyers will be able to choose between a six-speed manual or automatic and front-or all-wheel drive. There are also some new colors on offer and a host of optional equipment, all of which you can read about in the press release below.