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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

2020 Mini Countryman Review & Buying Guide | The big Mini is still fun

The 2020 Mini Countryman manages to keep most of the fun character of the regular Mini Hardtop, but with the practicality and style of a small crossover. How small, though? It's definitely among what we'd classify as subcompact models, but given its level of engineering, interior quality and, perhaps most obviously, its price, the Countryman fits well above mainstream models like the Hyundai Kona or Kia Soul, but doesn't quite reach the luxury rungs where the Mercedes-Benz GLA-Class, BMW X1, and the Audi Q3 reside. Given that in-betweener status and its quirky design aesthetic, the Countryman is bit hard to classify or stack up with competitors on an apples to apples basis. Best to think of it as an alternative, then, and focus on the things it does well. Most of all, it’s one of the best handling, and most fun-to-drive subcompact crossovers on the market – luxury or otherwise. It can be had with a number of peppy turbo engines, including a certified hot hatchback-grade 301-horsepower engine for the John Cooper Works. It also has a roomy interior with solid quality and characterful details. And although it's very expensive when compared to the Souls of the world, with a base price of just under $30,000, it starts at thousands less than those luxury models. So it may be tough to classify, but it's still worth a look.  What's new for 2020? Two of the more niche Countryman models see significant updates. The John Cooper Works model gets the aforementioned new turbocharged 2.0-liter four-cylinder making 301 horsepower and 332 pound-feet of torque. The Cooper SE Countryman plug-in hybrid gets longer electric range, going from 12 miles to 18 miles thanks to a higher capacity 9.6-kWh battery. Fuel economy with a drained battery also rises from 27 mpg to 29. On other Mini Countryman models, the manual transmission has been dropped altogether, leaving two different automatic transmission choices. What's the Countryman's interior and in-car technology like? The Mini Countryman has a cabin with as much whimsy as you would expect for the brand. Though the speedometer has long since moved to the steering column, the dash continues to have a giant center circular motif as a tribute to past models. Vents, door handles and more have funky shapes, and Mini employs a wide array of plastics of different grains and colors to keep things interesting and looking premium, even if the plastics themselves feel average to the touch.

Mini's Superleggera concept could see production; here's what it might look like

We fell in love with the Mini Superleggera Vision Concept from the moment we laid eyes on it. The little convertible blends retro and modern together better than any Mini in years. There is even more good news about the roadster as well because the company is considering actually building it. We even have some renders of what the production version could look like.
Mini boss Peter Schwarzenbauer tells Automotive News at the 2014 Concorso d'Eleganza Villa d'Este, that the Superleggera might have a life beyond its debut. "We wanted to test how Mini enthusiasts worldwide were reacting to such a different type of Mini. So far, it has re
ceived overwhelming appreciation," he said to AN. But here's the bad news. All of the unique elements of the droptop wouldn't be cheap to build. Pricing would likely be around 35,000 euros if BMW gives it the green light, according to Schwarzenbauer. It's too early to know whether the road car would use the electric motor from the concept or something more conventional.