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BMW and Mini getting GoPro integration

The small, high-quality and relatively inexpensive GoPro camera has been revolutionary for Internet video, especially of cars. Imagine how much awesomeness and hilarity we would have missed without them. Finding ways to integrate the cams into performance cars is becoming increasingly popular among automakers, as well. For example, the 2015 Chevrolet Corvette has its Performance Data Recorder, and Volkswagen is giving GoPros to early buyers of the 2015 GTI. BMW Group is going straight to the source for its rendition, though, with a new app that allows drivers to control a GoPro from inside of some BMW and Mini vehicles.
In July, owners with 2012 or later models equipped with BMW Apps or Mini Connected can download the new app. There are a few hurdles to jump over, though. Not only do users need a model with the infotainment system, a WiFi-equipped GoPro camera is also required. The app also must be installed on an iPhone connected to the vehicle.
Once all of those stipulations are met, the app can configure and control the GoPro through iDrive and display a nearly live image on the infotainment system. Menus are simplified on-screen but still allow users to select among six camera modes, aim it and start and stop recording. While filming, it shows recording time, battery life and signal strength. While BMW's approach isn't quite as nicely integrated as the Corvette's solution, it's interesting to see automakers working to make filming easier. Scroll down to read the full announcement.

Mini John Cooper Works GP spied with wide body, big wing

The Mini John Cooper Works GP was just announced to have over 300 horsepower, and we got an early glimpse at it with teaser images. And now one of our spy photographers caught the car with very thin camouflage. The spy photos reveal that the Mini GP is sticking fairly close to the Frankfurt concept, but toning everything down a bit. At the front, the Mini GP clearly is using the current John Cooper Works hardtop front bumper, but it does have deep chin spoiler additions that allude to the GP concept's massive splitter. The grille has been revised, and the gloss black lower sections are now made of a matte black mesh design. The slot in the middle could have red accents on each side like the red stripe on the concept. The front spoiler blends right in to the new extra-wide fender flares. While the fender extensions don't protrude as far as on the concept, they're otherwise very similar in how they sweep backward at the tops and stand away from the body to allow air to flow through. Something else noticeable from the side are the enormous front brakes. The rotors nearly fill up the wheels, and the calipers look really beefy. The five-spoke wheels on this prototype will be replaced by GP-signature four-spoke wheels as revealed by teaser shots. The back of the GP looks about how we would imagine it. The split rear wing is roughly the same shape as the concept's, but a little narrower. The bumper has a big diffuser area that doesn't necessarily look functional, but should at least look cool. The rear exhaust tips look bigger than normal Mini John Cooper Works models. The Mini GP will go into production in 2020. Only 3,000 examples will be built. We suspect the GP will use the same turbocharged 2.0-liter four-cylinder engine as the BMW X2 35i, which makes 306 horsepower and 332 pound-feet of torque. Coupled with weight savings, possibly involving a rear seat deletion, and upgraded suspension, and this should be a shockingly fast Mini. Related Video:

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.