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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini Clubvan ready for boutique chic delivery duty from $25,985

The light commercial vehicle market has exploded in recent years. With a too-large full-size van no longer the only option for small businesses looking for an enclosed cargo carrier, options like the Mercedes-Benz Sprinter, Ford Transit Connect and now this, the Mini Clubvan, are now available to suit every size need.
Unveiled at last year's Geneva Motor Show, the Clubvan will soon be on sale here in the US and we finally have details about what that transaction will cost you. Motoring File reports that the Clubvan's price will be $25,985, which includes the so-called "chicken tax" and a $700 destination and handling charge.
Other questions that were answered include whether or not the Clubvan can be ordered as a Cooper S or even John Cooper Works model, and the answer is no (why do need to deliver cakes that fast anyway?). Also, Mini has confirmed you can't take the shortcut of creating your own Clubvan by purchasing a standard Clubman and removing the rear seats. The factory Clubvan features steel side panels instead of vinyl coverings over the rear windows, as well as a fully flat load floor and a safety cage protecting front seat occupants.

2019 Mini Oxford Edition is the cheapest way to get a Mini, but only for college students, grads

Mini makes a play for young car buyers with its latest 2019 Hardtop model, the Oxford Edition. It's more on par with a new trim level, but it's a highly compelling one as it's the cheapest version of the Mini available, and it comes with even more standard features than the regular base Mini. The catch is you have to either be in college, or recently graduated, to get it. Specifically, you have to be a full- or part-time student enrolled in a 2-year, 4-year or graduate school program at an accredited college or university. You're also eligible if you've graduated from one of those programs within 12 months of buying the car. If this describes you, you can have a turbo-charged three-cylinder two-door Mini Hardtop for $20,600, or the four-door for $21,600. That's a $2,150 discount over a normal base trim Mini called Classic. Even better, the Oxford Edition is equipped much better than the Classic, with larger 17-inch wheels, heated seats and a panoramic sunroof as standard. There are even a couple more colors to pick from adding British Racing Green and Starlight Blue to the Classic's selection of red, white, black and silver. An automatic transmission is also standard, which is usually a $1,250 option on the Classic, but a manual transmission is still available. Mini says that all the features amount to a $6,900 value, though it's difficult to gauge that since features such as the sunroof aren't available on the Classic, but it's a standard feature on the roughly $26,000 Mini Signature. All-in-all, the Mini Oxford Edition is a great deal for a young buyer with a desire for a Mini. And that's easy to understand, since we've enjoyed the ones we've driven. Related Video: