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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

2014 Mini John Cooper Works GP

About three weeks prior to this brief yet balls-to-the-wall drive on the Spanish island of Mallorca, I saw that Mini USA announced pricing for the keenly anticipated Mini John Copper Works GP. And that number would be - *a-hem* - $39,950 for starters.
I am always intent upon finding the pinnacle of what a certain car promises me, and almost at any cost. Almost. When I think "steaming hatchback," I think of something exactly like this Mini GP, and the steep price doesn't squelch my pleasure. They're only building 2,000 of them anyway, and the units coming to the US will start arriving in owners' hands on March 16 of next year. These buyers will be extremely happy and remorse-free.
Five scorched laps at the very Mini-perfect Circuito Mallorca RennArena showed me all.

Guerlain Chicherit going for world record for longest car jump

Does the name Guerlain Chicherit ring any bells? It definitely should if you're into competitive skiing, as he was crowned world champion in off-trail freeriding four times. But he's also a rally driver, winning the FIA Cross Country Rally World Cup in 2009 and even a stage of the Dakar Rally the following year. What really set him apart, though, was when he back-flipped a Mini Countryman rally car to set a world record last year. And now he's after another.
This time he's going after the world record for the longest ramp jump in a car. The record currently belongs to Tanner Foust at 332 feet, but Chicherit plans to break it by a good thirty more with a targeted distance of 360 feet.
He'll be using the Mini once again, sponsored by Monster Energy and Toyo Tires, and specially modified for the endeavor which he plans to undertake this Sunday under the auspices of Guinness World Record officials. We'll be watching to see how it all goes down.