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Mini knows how you take your coffee after a test drive

Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin - but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).
The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano - a watered-down espresso. You can watch the unique promotion at work in the video below.

Mini 'Takes the States' is ready to rally again this summer

The Mini brand has gone to great lengths — literally — during the past two decades to embrace and entertain its loyal following by sponsoring cross-country caravans to celebrate its products and customers. This summer, the caravan reforms once again. Officially called “Mini Takes the States,” the rally in mid-July is scheduled to embark from Albuquerque, N.M., and finish eight days later in Seattle. Visiting five states and nine cities, several hundred drivers and their passengers are expected to join the caravan for part or all of the journey. MTTS, as it's become known as to Mini fans, first rolled out in 2006, with Mini USA using it as a way to celebrate the introduction of the first, hardcore GP edition of its high-performance John Cooper Works model. It has since become a biennial event, with each rally taking a different route around the U.S. It's not competitive. The idea is to connect Mini owners and let them share their enthusiasm about the brand and their experiences with it. Mini plans festivities along the route and usually a “Rally Finale” on the final evening. As far as expenses — hotels, most meals — participants are on their own, although breakfasts and some evening events with food are provided by Mini. The idea is to create positive publicity and “good feelings” for the brand, and to sell more Minis. Since Minis are, at the end of the day, automobiles, service may be required along the MTTS route. Technicians are on hand to perform repairs like engine computer diagnostics, light bulb replacements, tire changes, and other non-major work. Participants will initially head north from New Mexico through Colorado and Utah to Salt Lake City. Continuing through Big Sky country, MTTS 2024 will stop in Bozeman and Missoula, Mont., then head west to Spokane, Wash. From there, drivers will cruise southwest through the scenic mountains and valleys of Yakima, Wash., winding up in Seattle. “WeÂ’re excited to reconnect with our Mini owners nationwide to foster current relationships, forge new friendships and make lasting memories, this time in some of our incredible and majestic western states,” said Mike Peyton, vice president and "chief motorer" for Mini of the Americas, in a press release.

Jamaican bobsled team pushes a Mini around town to keep Olympic dream alive

PETERBOROUGH, England — The Jamaican bobsleigh team is used to training without snow, but the coronavirus lockdown has seen its male athletes resort to pushing a car around the streets of an English city to stay in shape, with an eye on Olympic qualification. Some residents of Peterborough have offered their help to Shanwayne Stephens and Nimroy Turgott as they push a Mini down the road, before realizing it is part of a new training regime to work around the closure of gyms in England. "We had to come up with our own ways of replicating the sort of pushing we need to do. So that's why we thought: why not go out and push the car?" Stephens, 29, told Reuters. "We do get some funny looks. We've had people run over, thinking the car's broken down, trying to help us bump-start the car. When we tell them we're the Jamaica bobsleigh team, the direction is totally different, and they're very excited." The couple said they had been inspired by the 1988 Calgary Winter Olympics men's bobsleigh team, immortalized in the 1993 film "Cool Runnings." But they said they aimed to qualify for the Beijing Winter Olympics in 2022 and then outperform the 1988 team, who did not officially finish the four-man bob competition after crashing. "Those guys set a legacy, and a movie came out of it. For me personally, I want to surpass that level, and even go beyond that," Turgott, 27, said. Turgott, who normally lives in Jamaica, has been staying with Stephens since January, and the pair had always planned to do summer training in Britain, albeit in gyms rather than on roads. "If you're able to do the same sort of training without the same equipment, then you should be able to achieve more with the right equipment," he said. The pair are focused on qualifying for Beijing 2022. While the woman's team competed for the first time in 2018 in Pyeongchang, South Korea, the men's team failed to qualify. "The last Olympics, we missed it by one slot. And now we are using that experience as our motivation moving forward," Turgott said.   Weird Car News MINI