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Next-gen Mini interior ditching familiar center speedo

A Reddit user has posted images of the 2015 F56 Mini Cooper, one each of the exterior and interior. As has been the case since the launch of the new Mini in 2001, the overall exterior shape underneath camouflage screams Mini, but insiders are still calling the coming F56 model "the most aggressively different new Mini yet." Inside, though, the two-door that defined premium hatchbacks has, according to its most devoted buyers, gone mainstream.
The giant ring atop the center console is there, but there's no longer a speedometer inside of it. Instead, in an integration that brings to mind words like "shoehorned," Mini designers have placed radio and telephone controls inside the bezel. According to the Mini experts at MotoringFile, the picture above is the base trim and one of four possible treatments - in the upper trims a larger screen for navigation takes up most of the space. The bezel itself is marked with mood lighting that supposedly "swirls around" when you start the car with the red toggle switch.
The speedo rests atop the steering column with a tachometer placed to its left. The BMW wheel pictured is just for the prototype - you can expect a familiar three-spoke Mini wheel when the car is revealed, and latest rumor is that the event will take place at this year's Frankfurt Motor Show.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2015 Mini Cooper snapped uncovered on the road

The third generation of reborn Mini is nearly upon us. Just look at the trail of breadcrumbs the Anglo-Saxon automaker has been leaving us.
First we saw the upcoming new Mini Cooper, spied from above at a photo shoot, which Mini was quick to point out was not its best angle. Then BMW's retro-hatch division showcased the Mini Vision concept, and followed up just yesterday with details of the new engines and chassis that will underpin the latest model. And now we have the clearest batch of spy shots we've seen yet.
Not only were these shots taken from a better angle, but also show the new Mini in the more tempting Cooper S trim - complete with hood scoop, split-spoke alloys, roof spoiler and twin central exhaust tips.