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MINI of Austin, 7113 McNeil Dr, Austin, TX 78729
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2017 MINI Model Year Preview and Updates
Fri, Mar 3 2017The team at MINI, BMW's small car subsidiary, is taking its minimalist approach to motoring and – with the launch of the all-new Countryman (pictured above) – maximizing it. Built atop the same basic architecture as BMW's X1 crossover, the newest Countryman is larger in every dimension than its predecessor. And with the stretch, it becomes fully competitive in both space and performance (at least in Cooper S guise) with virtually all of its competition, including Audi's Q3, BMW's own X1 and Mercedes' GLA. Beyond the new crossover, for 2017 it's a proliferation of John Cooper Works performance models and the intro of Mini's first plug-in hybrid. It, too, plugs into the new Countryman, and is on showrooms in June, 2017. Finally, don't forget the countless ways you can personalize your Mini – or the countless costs when you've added that personalization to the window sticker. MINI HARDTOP: Mini's Media package is now standard on all Hardtops, while some packages previously standard – such as Mini Driving modes and Excitement lighting – are now optional within package groups. CLUBMAN: A high-performance John Cooper Works Clubman is where, according to MINI, 'race-inspired performance meets grown-up motoring'. It is also the first Mini to combine a JCW performance pack with Mini's ALL4 all-wheel drive. CONVERTIBLE: All-new in 2016, the new model year brings another application of John Cooper Works performance. This is the same 228 horsepower available in other JCW models; with the top dropped, however, it feels much faster. COUNTRYMAN: To hear Mini tell it, this is the biggest, most adventurous Mini ever. As noted, it's a stretched variant – in every direction – of its predecessor, and with the larger size comes more refinement. Also noteworthy: All trims and drivetrains include an expansive menu of standard equipment. Cooper and Cooper S versions are on showrooms in March 2017, while the plug-in hybrid – Mini's first in the US – arrives in June.
Mini phasing out Coupe, Roadster next year
Wed, Nov 26 2014With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches. That, according to the latest reports, will spell the end of the Coupe and Roadster models introduced in the outgoing generation. Speaking with AutoGuide at the LA Auto Show last week, Mini USA product planning chief Patrick McKenna confirmed that both the two-seat models "will actually go out of production next year" and that "they've run their life cycle." Though we've yet to receive word on the future of the Paceman, we wouldn't hold our breath for its long-term prospects either. Under the new strategy, Mini is expected to focus more on models like the base Hardtop (now available with three or five doors) and the Countryman – which, between the two of them, account for roughly 75 percent of Mini sales, the other models slicing up the remaining quarter of the pie. Will you miss them? Will these short-lived Minis become future collectibles, or will they be soon forgotten? Have your say in Comments.
Classic Rover Mini is a passion-inspiring plaything
Sun, 01 Sep 2013Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.