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2015 Mini Cooper S does best gymkhana impersonation in Malaysia

Mini Malaysia wants you - at least those of you in Southeast Asia - to know that the new Mini has a riptide of adrenaline and sharp teeth underneath its larger, more ergonomically efficient exterior. To make the point it enlisted the aid of Putrajaya roads, local agency Saatchi & Saatchi Arachnid and four local action sports stars: Fizzy, Shuk, Rizlan and Nasa.
A bog standard Mini Cooper S is the star, its 192-horsepower engine and rollcage-free cabin reinforcing the message that you can do the same thing in a model right off the showroom floor... if you happen to have the same skills as Ivan Khong, the Malaysian Gymkhana Champion behind the wheel. You can read the backstory in the press release and watch how it all comes together in the video below.

Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.

Mini wins Dakar Rally for fourth year in a row

Motorsport in its various forms tends to be characterized by eras of domination: Red Bull in F1, Audi at Le Mans, Citroen and now Volkswagen in the WRC. That's certainly the case with the Dakar Rally. After years of domination at the hands of the Mitsubishi Pajero, the Volkswagen Touareg won the famous rally raid three years running. But these days, it's all about Mini. The Anglo-Saxon team won the Dakar three years running, locking out the podium last year in positively dominant style. And now it's won again. After some 5,600 miles spanning three countries across South America, the Mini All4 Racing machine piloted by Nasser Al-Attiyah of Qatar, with France's Mathieu Baumel as co-pilot, has taken the top step on the podium in Buenos Aires. The duo won five out of 13 legs to claim the race, marking the first win for Baumel and the second for Al-Attiyah, who won with VW in 2011. It would have been a podium lockout again for Mini had it not been for Giniel de Villiers and Dirk von Zitzewitz, who placed their Toyota Hilux in second, with additional Minis finishing in third, fourth and fifth. The troubled Peugeot 2008 DKR driven by Stephane Peterhansel ultimately finished in 11th place. American driver Robby Gordon finished first in his class, but 19th overall. Things were even more predictable in the other categories. The Kamaz team from Russia won the Truck category for the third consecutive year (and the twelfth since 2000). Spanish rider Marco Coma won the Motorcycle category on his KTM 450 Rally – his second consecutive win and fifth win overall. And Poland's Rafal Sonik won in the Quad class, which has been taken on a Yamaha ATV every year since the rally moved to South America and the category was instituted.