2020 Mini Countryman Cooper Hatchback 4d on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini locks out the podium at Dakar Rally

Motor racing is often overcome by dominant forces. In Formula One these days, it's all about Red Bull. Le Mans is absolutely dominated by Audi. Citroën devastated the World Rally Championship for years. And the Dakar Rally is no exception to that particular rule, either.
The Mitsubishi Pajero won the event seven years in a row and many times before that. Then Volkswagen took the lead, winning three years running with competition-spec Touaregs once the rally shifted from North Africa to South America in 2009. But these days it's Mini that dominates.
The Mini All4 Racing team won in 2012, again in 2013 and has just won it again for 2014. Not only did it win again, but it took a devastating 1-2-3 finish to lock out the podium. Over the course of 13 days, Minis won 11 out of 13 of the total stages that make up the grueling rally, at the end of which Nasser Al-Attiyah crossed the line in third, Stéphane Peterhansel finished second, and just five minutes ahead of him, Nani Roma crossed the finish line in Valparaíso in first place. (Of course it didn't hurt that there were no fewer than 11 Minis entered in this year's rally, but still.)

Mini Countryman X-Raid gets some off-road chops courtesy of the Dakar team

Mini trades on its heritage quite a bit, particularly when it comes to racing. But one aspect of its motorsports history has been difficult to capitalize on: Dakar off-road racing. That's understandable, considering the disparity between Mini's road-going cars and the Mini-branded trucks built by X-Raid that do the racing. X-Raid itself seems to have figured out how to bridge that gap with its own set of upgrades for the Mini Countryman. X-Raid's example for its off-road upgrades is a Mini Cooper S Countryman All4, though we would expect the various parts could just as easily be fitted to other Countryman variants such as the base 134-horsepower Cooper Countryman. The S makes more sense for a racing company what with its 189-horepower turbocharged four-cylinder and the All4 offers off-road friendly all-wheel drive. Though Mini doesn't go into specifics about the suspension and chassis upgrades, we know that there is some level of suspension lift, as well as 28-inch all-terrain tires mounted on what appear to be 17-inch beadlock wheels. These modifications give the Mini Cooper S Countryman Powered by X-Raid (yes, that's the actual full name of the car) an extra 1.6 inch of ground clearance. As with the parts list, Mini and X-Raid haven't given precise pricing or availability for the parts. X-Raid is a German company, and we suspect it's only planning on selling the parts in Europe, but we wouldn't be surprised if there were a way to have them ship to the U.S. If you're interested in getting your own, Mini says to contact X-Raid directly for more details, and you can find their contact info at their official site, linked here. Related Video: