2014 Mini Countryman Cooper S on 2040-cars

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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

2019 Mini John Cooper Works Hardtop International Orange Edition is very bright, expensive, verbose

Mini has introduced a new special edition version of the John Cooper Works Hardtop, and there are three key notable things about it. First, it is very orange. The paint on its body and roof is not available on normal Minis, and its specific hue contributes to this little car's very long name: (deep breath) 2019 Mini John Cooper Works Hardtop International Orange Edition. According to the man in charge of Mini's product planning and aftersales department, that particular shade of orange "is a bold color historically used to make great feats of engineering and aerospace design stand out." We suspect they're referring in particular to the Golden Gate Bridge, which is famously painted International Orange. How it relates to Mini, we're not exactly sure. The second thing about this orange Mini is the abundance of extra standard equipment pulled from the usual Mini options catalog. Visually, this includes black-accented graphics, door handles, fuel door and rear spoiler. The mirror caps are carbon fiber, too. Inside, a bunch of options are standard including heated seats, Harmon Kardon audio, a head-up display, navigation, and a variety of driver aids. It even comes with that neat John Cooper Works Pro Exhaust system with the Bluetooth remote to open flaps and make it louder. This brings us to the third thing about the (deep breath) 2019 Mini John Cooper Works Hardtop International Orange Edition: it's not cheap. Now, a starting price of $40,750 may seem like decent value when you consider that optioning up a non-orange John Cooper Works Hardtop with its Signature trim and comparable options would cost $40,950. So, you save $200 and get the otherwise unavailable fancy exhaust and bridge-inspired paint. Yet, a 40-grand Mini Cooper is still shockingly expensive compared to other hot hatchbacks. The 306-horsepower Civic Type R starts at just $35,595. The 292-hp VW Golf R is basically the same price as the Mini, and it adds all-wheel drive. The 350-hp Ford Focus RS is only about $1,000 more and delivers monster power with all-wheel drive. Then again, those aren't available in orange. Related Video: Featured Gallery Mini Cooper International Orange Edition View 12 Photos Image Credit: Mini MINI Hatchback Performance

2023 Mini lineup gets smarter, more colorful

Mini has already announced the changes it's making to its line-up for the 2023 model year. The numerous special-edition models that it unveiled in February 2022 will be joined by new exterior colors, additional upholstery options and more available driving aids. While a completely new version of the Hardtop is on its way, the current-generation model will return for 2023 — it might be its final model year. Buyers who select the Signature or the Iconic version of the Cooper S or the John Cooper Works can order Zesty Yellow, which is an eye-catching color that was inaugurated by the 2022 Convertible. Multi-tone roof options are also available on the aforementioned variants. The electric SE's Signature and Iconic trim levels can be ordered in Island Blue, while Rooftop Gray leaves the palette. And, the Iconic trim level can be configured with Cloth Leatherette Black Pearl, Cloth Leatherette Black Pearl Light Checkered and Chesterfield Leather Malt Brown upholsteries. Mini notes that this is the first time it offers the Chesterfield Leather Malt Brown option on the battery-powered Hardtop. Park Assist and a head-up display join the list of features included in the Driver Assistance package, while adaptive cruise control is now a standalone option. In turn, this makes the Driver Assistance Package available regardless of whether buyers get a stick or an automatic, because adaptive cruise control isn't compatible with the manual transmission. And, yes: the stick shift is sticking around for 2023. Similar changes apply to the Clubman and the Countryman. The former is available with the same multi-tone roof option as the Hardtop and with the Driver Assistance Package regardless of transmission type, and the Driver Assistance package offered on both models gains Park Assist and a head-up display. Finally, the space-saver spare tire is exclusively offered as a standalone options on both bigger Mini models. Pricing for the 2023 model year stays relatively flat, which is a nice surprise. The only exceptions are the Cooper variants of the Hardtop, the Convertible and the Countryman, which cost $500 more than they did in 2022.