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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

2021 Mini Cooper 1499 GT adds sporty, retro attitude to the three-cylinder Mini

When you think of sporty Minis, you probably think of the Mini Cooper S and John Cooper Works models with their (relatively) large turbo four-cylinder engines. But with the 2021 Mini Cooper 1499 GT special edition, Mini is trying to bring a dash of sportiness to the base three-cylinder model. The car's styling and name is inspired by the Mini 1275 GT that was introduced way back in 1969 as a more affordable, but still sporty, alternative to the Cooper S. The number represented the engine displacement in cubic centimeters, as it does on the new 1499 GT. The black paint scheme with gold side stripes is the inverse of the launch color for the 1275 GT. Further adding to its athletic looks are black badges and trim, 17-inch wheels, and John Cooper Works-style front and rear bumpers, side skirts and hatch spoiler. The interior also picks up an array of John Cooper Works parts including the steering wheel, seats, shifter and pedals. In front of the steering wheel is the digital instrument cluster from the John Cooper Works GP. Mini also adds a few equipment upgrades found in upper-trim Cooper Hardtops such as dual-zone automatic climate control, automatic lights, automatic wipers, a 6.5-inch infotainment screen and navigation. What the 1499 GT doesn't get are any performance upgrades. The turbocharged 1.5-liter three-cylinder makes the same 134 horsepower and 162 pound-feet of torque as its Cooper siblings. It comes standard with a six-speed manual transmission, and a seven-speed dual-clutch automatic is available as an option. The suspension is unchanged as well. Still, we've found that the base three-cylinder Mini is a thoroughly entertaining car to drive. To pick up one of these special edition Minis, you'll need to fork over $27,890. That's about on par with the Mini Cooper Signature trim, so it isn't completely unreasonable to pay that much for a three-cylinder Mini. But buyers looking for a sporty Mini might be tempted to skip over the 1499 GT for the more powerful Mini Cooper S, which starts slightly less at $27,250. Related Video:

Guerlain Chicherit going for world record for longest car jump

Does the name Guerlain Chicherit ring any bells? It definitely should if you're into competitive skiing, as he was crowned world champion in off-trail freeriding four times. But he's also a rally driver, winning the FIA Cross Country Rally World Cup in 2009 and even a stage of the Dakar Rally the following year. What really set him apart, though, was when he back-flipped a Mini Countryman rally car to set a world record last year. And now he's after another.
This time he's going after the world record for the longest ramp jump in a car. The record currently belongs to Tanner Foust at 332 feet, but Chicherit plans to break it by a good thirty more with a targeted distance of 360 feet.
He'll be using the Mini once again, sponsored by Monster Energy and Toyo Tires, and specially modified for the endeavor which he plans to undertake this Sunday under the auspices of Guinness World Record officials. We'll be watching to see how it all goes down.