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Mini pegs its future on crossovers, electric cars, and the Chinese market

Mini shed light on how its range of models will grow during the 2020s. It confirmed the longstanding rumors claiming it will expand its presence in the crossover segment, and it announced plans to launch more electric cars, including some that will be built in China through a joint-venture established with Great Wall Motors. Executives at the BMW-owned firm have approved what they describe as a realignment of the line-up that's primarily built on three pillars: electric technology, crossovers, and China. "Harnessing new target groups and sales markets will be crucially important for the future of Mini," stressed company boss Bernd Korber. As of writing, Mini's only entry into the crossover segment is the Countryman (pictured), which is well into its second generation, and its only electric car is a variant of the two-door Hardtop. It confirmed two more crossovers are in the pipeline. One is described as a being positioned in the small-car segment, and the other is billed as a compact model. The former will exclusively be available with an electric powertrain, while the latter will be offered with internal combustion engines, though some degree of electrification will almost certainly be available. Mini stopped short of providing concrete details about its future high-riders, and we don't know precisely when they'll be unveiled, but an earlier report sketches the outline of a battery-powered crossover that resurrects the Paceman nameplate and that's about as big as the BMW X1. Possibly called Traveler, or Traveller if product planners select the British spelling, the second model will reportedly ride on BMW's CLAR platform, meaning it will be the first Mini equipped with a longitudinally-mounted engine, and the brand's first rear-wheel drive car. Like its parent company, Mini realistically aims to give customers what it calls the power of choice. While electrification will spread across its line-up, it's not planning on phasing out gasoline- or diesel-burning engines in the near future. It pointed out internal combustion technology remains an ideal solution in some markets. Whether current members of the Mini range will be canned during the realignment is a point executives steered clear of. They confirmed the Countryman will sooner or later return for a third generation, but unverified rumors claim the open-top variant of the Hardtop will retire without a successor in February 2024.

NHTSA slaps BMW with $40M fine for slow Mini recall

BMW is on the hook for a $40-million fine after the National Highway Traffic Safety Administration slapped the automaker over not recalling Minis that failed to meet minimum side-impact crash standards. The civil penalty from NHTSA concerns 2014 and 2015 Mini Cooper hatchback models that "failed a crash test designed to determine whether the vehicle met crash-protection minimums," the government agency said in a press release issued this week. An October 2014 test revealed the first problem, and the Mini was subsequently retested in July, only to fail again and finally prompt a recall of more than 30,000 cars. But according to NHTSA's investigation that was opened in October, BMW waited too long to issue a recall after it knew the cars did not meet standards and bring them into compliance with more energy-absorbing materials installed by Mini dealers. This is the second time NHTSA slapped BMW with a major penalty, following a $3-million fine back in 2012 failing to report recalls of its cars and motorcycles. "For the second time in three years, BMW has been penalized for failing to meet that obligation," NHTSA Administrator Mark Rosekind said in the release. "The company must take this opportunity to reform its procedures and its culture to put safety where it belongs: at the top of its priority list." In a separate release issued this week, BMW Group said it, "is committed to further improving its recall processes to better serve its customers," and that the company, "respects the role of NHTSA and looks forward to working with them to develop solutions for the future." National Highway Traffic Safety Administration fines BMW $40 million for failing to meet safety requirements Fine is auto company's second since 2012 WASHINGTON – The U.S. Department of Transportation's National Highway Traffic Safety Administration has imposed a $40 million civil penalty and a series of performance requirements to automaker BMW North America for a series of violations of the Motor Vehicle Safety Act and NHTSA regulations. Under terms of a Consent Order issued to BMW, the company acknowledges that it violated requirements to issue a timely recall of vehicles that did not comply with minimum crash protection standards, to notify owners of recalls in a timely fashion, and to provide accurate information about its recalls to NHTSA. NHTSA imposed a $3 million civil penalty to BMW in 2012 for similar violations.

Mini will launch two additional crossovers to expand its footprint

Mini will maximize its global potential by releasing two crossovers during the 2020s, according to a recent report. The first will bolster the firm's electrification efforts, while the second will be positioned at the top of its range. The BMW-owned company's vast heritage makes expanding its presence in the crossover segment a tricky proposition, but executives believe they've blazed a way forward. The Countryman's first high-riding sibling will be an electric model developed jointly by Mini and China-based Great Wall Motors and built in the latter's home country. BMW announced the joint venture in late 2019, though it didn't specify which vehicle(s) it would build. Autocar learned the model, which could resurrect the Paceman nameplate, will be about as big as the current-generation X1, meaning it will slot slightly above the Countryman (pictured) in terms of size. It will arrive as a four-door soft-roader built on a platform developed through the joint venture, and it will benefit from a new generation of batteries manufactured without cobalt, an element mined in often-difficult conditions. Mini will dig even deeper into its past to name the second crossover it's working on. Executives favor the Traveller nameplate, which was introduced in 1960 on a Morris-badged version of the Austin Mini Countryman wagon. The model will inevitably become the poster child of the company's ongoing un-Minization process, but it should play a significant role in turning around its fortunes in key markets like the United States and China.  "The Countryman is a small SUV. In the United States and China, there are certain needs. We will look at a compact SUV in the next generation. There are lots of benefits with a car like that for urban use. For me, it's a good match," said Bernd Korber, the company's boss, in an interview with the magazine. Upsizing Mini's image will require borrowing the CLAR architecture currently found under BMW's X3, X4, X5, X6, and X7, though don't expect a jumbo-sized people-hauler masquerading as a city car. "We can stretch the interpretation of Mini always being the smallest, but I can't imagine being bigger in a segment. We need to fulfill a requirement on size," Korber stressed. It sounds like, size-wise, the Traveller may fall between the X1 and the X3. BMW's CLAR platform will make the Traveller the first Mini equipped with a longitudinally-mounted engine, and its first rear-wheel drive production car.