2012 Mini Cooper Countryman S All4 Hatchback 4-door 1.6l on 2040-cars

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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Next-generation Mini Clubman could morph into a crossover

Mini knows selling station wagons in a market dominated by crossovers and SUVs is easier said than done. Since it can't beat them, it's considering joining them by making the next-generation Clubman more crossover-like than the current model, which proudly embodies its station wagon heritage. Oliver Heilmer, the BMW-owned firm's chief designer, broke the news to British magazine Autocar. The publication pointed out the current-generation Clubman (pictured) is about as long and as wide as the Countryman, and the two models occupy the same price bracket, but it's outsold by its taller sibling. Making it an SUV would certainly give sales a significant boost, but where would this strategy leave the Countryman? Launching a smaller soft-roader is off the table, so one nameplate would grow in size. The Clubman might take the Countryman's spot in the range, allowing it to move up. Nothing is set in stone yet, though putting the Clubman on stilts would better align it with the tastes of motorists in America, one of the brand's key markets. While Mini's sole wagon looks ready for a growth spurt, Heilmer stressed the retro-styled Hardtop — one of the brand's pillars — will remain true to its tiny roots when it enters its fourth generation in the coming years. Keeping the hatchback relatively small while carving out an acceptable amount of interior space and making it compliant with safety regulations around the globe is a huge challenge for Mini's vehicle development team. And, contrary to some industry rumors, going electric doesn't instantly solve the problem. "It's not necessarily the internal combustion engine that needs the space. Even with an EV, which has a smaller motor, you still need a crash box. Crash performance is the bigger issue," the designer explained. He's hopeful his team will solve this problem in 2020, but he warned keeping costs in check is another priority. Clearly, designing a city-friendly car is more difficult than it used to be. New technology might come to the rescue. Energy-absorbing foam could notably take the brunt of an impact, and allow designers to reduce the Hardtop's overhang. Other models would likely receive it, too, but Heilmer's team is primarily concerned about keeping the Hardtop's footprint in check. The rest of the range can — and, probably, will — continue to grow in the coming years. All told, the Hardtop will remain the foundation the rest of Mini's range is built on.

Mini Cooper Convertible Interior Review | Dissecting the oddball

Stepping inside any Mini product is going to throw you for a minute if you haven’t been in one before. ItÂ’s a combination of the odd proportions, weird sightlines and exceedingly quirky design for just about everything inside the cabin. This strangeness, of course, applies to the 2022 Mini Cooper Convertible, which is the subject of this review. Arguably, the Convertible is even weirder than the regular Hardtop, both of which were updated for 2022. It features a tailgate as a rear loading mechanism and a soft top that folds like an accordion on top of said tailgate, remaining out in the open and visible no matter its position — thereÂ’s simply no room for Mini to stow it out of sight in a trunk cubby hole. That gives the Mini Convertible an odd look with the top down, and due to the top having to rest on top of the tailgate, it also blocks the driverÂ’s view rearward. You can still see super-tall trucks in the rearview mirror, but putting the top down makes you largely reliant on the side mirrors to see whatÂ’s coming up behind you. To mitigate that, thereÂ’s a middle ground of top deployment that simply rolls the top part of the way back, effectively creating a roof-width sunroof. Those are all rather odd quirks, but our favorite convertible Mini quirk of old is nowhere to be found in the latest car: the Openometer. This little feature was a gauge that simply kept track of how long you spent driving around with the top down. ItÂ’s hard to think of a feature that is any more “Mini” than that one, which makes us all the more sad that the gauge no longer exists to shame those who donÂ’t drop the power-folding roof. Looking past the weirdness, thereÂ’s a regular car interior here that straddles the line between a premium and non-premium car. The $40,350 price of our Mini Cooper S tester signals that this is positioned as a small and sporty premium car, and there are some genuinely luxurious touches. The Chesterfield Brown leather seats with white piping and pretty quilting sure do scream luxury, while all of the weighty switches and nicely-damped buttons signal the same. The above said, the standard Mini interior is all leatherette, full of cheap-looking shiny plastic trim and is really slacking when it comes to many features weÂ’d expect would come standard. For example, a base Mini Cooper S Convertible at $28,750 doesnÂ’t have heated seats, proximity entry, auto climate control or an auto-dimming mirror.