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BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Next Mini Clubman nearly ready to haul

With the three- and five-door Mini Hardtop models successfully hitting the market and the pending arrival of the hot John Cooper Works model at next week's Detroit Auto Show, Mini can turn its eye toward another important model, in the form of its next-generation Clubman, which our spies have spotted testing on the roads of Germany. Aside from the rear barn doors, the next Clubman looks to have a lot in common with the new five-door Hardtop, which makes sense considering how much the current car has in common with the R56 that it's based upon. That similarity ends quickly once you take a look inside the cabin. The typically open Mini cabin is more dramatically segmented in the new Clubman, with a high transmission tunnel that separates the driver and passenger. In a worrying move for fans of parking lot shenanigans, Mini is moving to an electronic parking brake in its new model, although beyond that, the center stack is similar to the redesign Mini pushed through for this latest generation. As is the case with the current Clubman, the next-gen will likely share its engines and gearboxes with the Hardtop, meaning a base 1.5-liter, three-cylinder turbo in the Cooper Clubman and a 2.0-liter, turbocharged four-cylinder in the Cooper S Clubman. Six-speed transmissions, in both two- and three-pedal varieties, will likely also be offered. Check out our gallery of spy photos of the new Clubman, up at the top of the page.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.