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2016 April Fools' Day: Morgan digs at Tesla, Mini's scissor doors, more
Fri, Apr 1 2016Every year automakers go out of their way to come up with gags for April Fools' Day. Sometimes the jokes fall flat, but occasionally a company really nails it with an idea that we'd actually love to see. Rather than scouring the Web for all of these stunts, you can find some of our favorites right here. Morgan MOGrod The Morgan Motor Company's MOGrod is one of our favorite April Fools' jokes so far this year because it's a car we wish could be real. The company says on Twitter that the retro hot rod uses a 3.7-liter Ford V6, and there are already 250,000 preorders, which is a play on the huge number of reservations for the Tesla Model 3. Morgan took the joke even further by sketching a landspeed record version for the Bonneville Salt Flats. Mini Scissor Doors The people at Mini apparently have a lot of free time because the company has two gags this year. The first is the scissor door option. The idea cleverly plays on the myriad ways customers can customize their Mini, but this solution doesn't look like anyone could easily enter the car due to the way these doors open. Mini Hipster Hatch There's also the Hipster Mini, which is a much funnier idea. This fictional hatchback would be perfect for fashionable Millennials thanks to features like Instagram-filter windows and a fixed-gear drivetrain, which limits the top speed to 25 miles per hour. The interior uses stonewash denim upholstery and packs a twin-deck cassette player. Skoda Dog Umbrella People love dogs, and owners know that a wet canine can be a mess. Skoda is ready to tackle this problem with an umbrella for your mutt. Made from unobtainium, the gadget hides in the door when not in use, but when raindrops start falling, people can keep their pup dry. Skoda Snowman Skoda's Facebook page also teases us with a very cool vehicle. The Snowman is a 396-horsepower plug-in hybrid snow machine. With its tracks, the company's newest model would never have to worry about getting stuck in the winter. Opel Adam C Sure, electricity and hydrogen are cleaner forms of fuel than gasoline or diesel, but Opel has a way to make your car even more environmentally friendly – muscle power. Wind up the crank at the rear for 15 minutes, and the Opel Adam C is good for 125 miles. GM's European division also claims that owners get a great workout because a full winding session burns 400 calories. You wouldn't feel guilty about picking up that pizza after cranking up this hatchback.
BMW looking to save billions with cost cuts
Wed, 18 Jun 2014BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.
Mini teases one-box concept — a Mini-van
Mon, Nov 16 2020Mini appears poised to unveil its first van concept if this just-released teaser image is anything to go by. The brand showed a teaser image for the Vision Urbanaut on Twitter, calling the vehicle "an urban oasis." https://twitter.com/MINI/status/1328352146224418816?s=20 Mini previously offered a panel-van version of the Clubman, but the Urbanaut concept appears to be a much differerent one-box design. Its ultra-short frontal area suggests it does not utilize the current Mini platform. Instead, this is likely an EV, with its batteries packaged under the floor. The concept, then, could also debut a new dedicated EV platform for Mini. (Mini's current electric car, the Cooper SE, is a battery-powered version of the standard Mini hardtop.) Based on its profile, the Urbanaut concept does not appear to be a preview of any of the future models the brand has recently discussed. Those include two new crossovers, a BMW X1–sized model that revives the Paceman nameplate and a second entry built on BMW's RWD platform and possibly called Traveler. However, the brand also mentioned adding more EVs, and that could be where the Urbanaut fits in. Of course, the Urbanaut also could end up going nowhere, like the Rocketman concept that failed to launch. Still, a tiny-sized van does strike us as an intriguing and brand-correct new model for Mini — certainly more so than another large-ish crossover. We'll be interested to learn more about the Urbanaut. Related Video: