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Mini celebrates 20 years in the U.S. with a special edition

Mini has been around for several decades, but its return to the U.S. was much more recent. The automaker is celebrating its 20th anniversary here, and to commemorate the occasion, it’s releasing the Mini 20 Years Edition based on the four-door 2023 Mini Cooper S Hardtop. Mini will offer the car in Chili Red, Pepper White, and Island Blue as a nod to both AmericaÂ’s and BritainÂ’s patriotic colors. Other exclusive accents include a silver roof, a red-white-and-blue hood and door stripes and unique 17-inch wheels. The MiniÂ’s cabin comes wrapped in black synthetic leather and features 20 Years badges throughout. A Nappa leather-wrapped steering wheel, heated seats and dual-zone climate controls are also standard. All 20 Years models get navigation with real-time traffic info, Apple CarPlay, Bluetooth, and a digital gauge cluster. The Cooper SÂ’ powertrain remains in place, which includes a turbocharged 2.0-liter four-cylinder engine making 189 horsepower and 207 pound-feet of torque. ItÂ’s paired with a seven-speed dual-clutch transmission, and Mini offers upgraded suspension for $500. If youÂ’re interested in a piece of MiniÂ’s U.S. history, the cars entered production in July and are due on dealersÂ’ lots this month. Pricing starts at $37,165. Related Video:   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Mini Cooper SE Convertible revealed for electric top-down motoring

The electric Mini Cooper SE Convertible is officially a production car! Sadly, that production is exclusively slated for Europe right now, but if we all yell loudly enough, maybe we can get Mini to send some across the ocean. In reality, the chances of the SE Convertible coming here are nearly zero, if not zero. Mini is only making 999 of them as a small series experiment of sorts. Its powertrain and battery pack is the same as the hardtop SE. That means it’s sporting a single front motor with 184 horsepower. The 0-62 mph time for the Convertible is 8.2 seconds, and the electrically operated soft top (with a Union Jack) can be deployed at speeds up to 18 mph. Range is just 125 miles on the optimistic WLTP cycle, which is considerably less than the hardtopÂ’s max of 145 miles. Here in the U.S., the Mini SE is only rated for 114 miles on the EPA testing cycle. If Mini ever brought it here, weÂ’d expect the Convertible to suffer a similarly proportioned range penalty. Mini applies a number of unique exterior appointments to the SE Convertible. For starters, itÂ’s only going to be available in either Enigmatic Black or White Silver. The door handles, side scuttles and light/grille surrounds are then finished in bronze. All of the logos and model lettering gets painted in a glossy black. Plus, the “E” logo is displayed across the front grille with a bronze finish. YouÂ’ll notice “1 of 999” lettering on the side scuttles, and if you open the door to look at the sills, the same “1 of 999” emblem is present again. The steering wheel gets an “E” badge, and the interior is only available in a single spec. Black leather and heated seats come standard, and the glossy black trim does, too. Yellow accents, the same as you get in the Hardtop, all emphasize the electric nature of the car. Production will take place in the Netherlands, and cars will begin shipping in April this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI Electric Pacesetter inside and out