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2015 Mini John Cooper Works Hardtop Video Review

There was supposed to be some track driving in this video. When Mini invited me to drive the 2015 JCW Hardtop, I was instantly interested because, well, I love cars and I love hot hatches. But adding to the excitement was the proffered time to drive the beastie on both a private racing circuit and an autocross-like cone course. But the gods that watch over Internet video weren't with me on that day. My track driving footage was spoiled, and the autocross setup ever so slightly less than photogenic. Thankfully, the selection of hills and dales around the New York-Connecticut border is ample and attractive. Video recording of the JCW, complete with a mild-soundtrack of it spitting out 228 horsepower was saved. For those of you that missed the written First Drive feature, this paragraph summarizes my feelings rather neatly: "It only took fifteen minutes of driving on the lilting, tree-lined roads outside of New Haven, CT, to realize that the 2015 Mini JCW Hardtop was a lot less pissed off. And with more power, refined ride quality, a better interior, and an available automatic transmission, a lot more suitable for a wide variety of drivers. The little hellion has matured." If you need more depth than that, by all means go back and read the full report. Or if you'd like the more visceral experience of riding along with me (what a treat!) just stop reading now and watch me talk near a camera.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Next-gen Mini interior ditching familiar center speedo

A Reddit user has posted images of the 2015 F56 Mini Cooper, one each of the exterior and interior. As has been the case since the launch of the new Mini in 2001, the overall exterior shape underneath camouflage screams Mini, but insiders are still calling the coming F56 model "the most aggressively different new Mini yet." Inside, though, the two-door that defined premium hatchbacks has, according to its most devoted buyers, gone mainstream.
The giant ring atop the center console is there, but there's no longer a speedometer inside of it. Instead, in an integration that brings to mind words like "shoehorned," Mini designers have placed radio and telephone controls inside the bezel. According to the Mini experts at MotoringFile, the picture above is the base trim and one of four possible treatments - in the upper trims a larger screen for navigation takes up most of the space. The bezel itself is marked with mood lighting that supposedly "swirls around" when you start the car with the red toggle switch.
The speedo rests atop the steering column with a tachometer placed to its left. The BMW wheel pictured is just for the prototype - you can expect a familiar three-spoke Mini wheel when the car is revealed, and latest rumor is that the event will take place at this year's Frankfurt Motor Show.