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Porsche, Jaguar continue dominance in 2015 JD Power APEAL study

The top of JD Power's 2015 APEAL Study has not changed much in the last year. Porsche remains No. 1 with Jaguar nipping at its heels, although both premium brands saw their overall score fall compared to 2014. For those that need a refresher, the APEAL Study looks at how "gratifying" a vehicle is to own and drive, rating cars and brands on a 1,000-point scale. The industry average for 2015 has increased from 794 to 798, while the total number of automakers that finished above the curve increased from 16 to 20. While Porsche and Jaguar finished at the top, their scores dropped eight and seven points, respectively, to 874 and 855. The top "non-premium" brand was Mini, which scored an impressive 825, up from 795. If the BMW-owned British marque is still a bit too premium for your tastes, last year's non-premium winner, Hyundai, did climb five points and is this year's runner up. At the opposite end of the scale, Smart sits at the very bottom of the rankings, with a score of 683 (it didn't appear on the 2014 rankings). Fiat also dropped, from fourth worst in 2014 to second worst in 2015, despite the 500 being named most appealing city car. Subaru made an impressive climb, from third worst to seventh, falling just 10 points shy of the industry average and two points south of the non-premium average. In the individual vehicle segments, eight brands earned multiple awards, with Ford, Chevrolet, and Porsche earning three apiece. Surprise segment victories included the new Ford Expedition, which beat out Chevy's popular Suburban. The Infiniti QX80 bested the likes of the Cadillac Escalade and Range Rover for best large luxury SUV, and the Dodge Challenger beat its muscle car rivals from Ford and Chevy. Most of the victories, though, were quite predictable. The Mazda6 and CX-5 took wins for the midsize sedan and compact SUV categories respectively, while the Volkswagen Golf captured the compact car win. The Ford F-150 won the large pickup category, while the Porsche Cayman was named most appealing compact premium sporty car. Check out the official release on the 2015 APEAL Study, available below, from JD Power. 2015 U.S. APEAL Study Results The latest safety-related technologies are among the drivers of customer satisfaction with new vehicles, according to the J.D. Power 2015 U.S.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini Cooper Convertible Interior Review | Dissecting the oddball

Stepping inside any Mini product is going to throw you for a minute if you haven’t been in one before. ItÂ’s a combination of the odd proportions, weird sightlines and exceedingly quirky design for just about everything inside the cabin. This strangeness, of course, applies to the 2022 Mini Cooper Convertible, which is the subject of this review. Arguably, the Convertible is even weirder than the regular Hardtop, both of which were updated for 2022. It features a tailgate as a rear loading mechanism and a soft top that folds like an accordion on top of said tailgate, remaining out in the open and visible no matter its position — thereÂ’s simply no room for Mini to stow it out of sight in a trunk cubby hole. That gives the Mini Convertible an odd look with the top down, and due to the top having to rest on top of the tailgate, it also blocks the driverÂ’s view rearward. You can still see super-tall trucks in the rearview mirror, but putting the top down makes you largely reliant on the side mirrors to see whatÂ’s coming up behind you. To mitigate that, thereÂ’s a middle ground of top deployment that simply rolls the top part of the way back, effectively creating a roof-width sunroof. Those are all rather odd quirks, but our favorite convertible Mini quirk of old is nowhere to be found in the latest car: the Openometer. This little feature was a gauge that simply kept track of how long you spent driving around with the top down. ItÂ’s hard to think of a feature that is any more “Mini” than that one, which makes us all the more sad that the gauge no longer exists to shame those who donÂ’t drop the power-folding roof. Looking past the weirdness, thereÂ’s a regular car interior here that straddles the line between a premium and non-premium car. The $40,350 price of our Mini Cooper S tester signals that this is positioned as a small and sporty premium car, and there are some genuinely luxurious touches. The Chesterfield Brown leather seats with white piping and pretty quilting sure do scream luxury, while all of the weighty switches and nicely-damped buttons signal the same. The above said, the standard Mini interior is all leatherette, full of cheap-looking shiny plastic trim and is really slacking when it comes to many features weÂ’d expect would come standard. For example, a base Mini Cooper S Convertible at $28,750 doesnÂ’t have heated seats, proximity entry, auto climate control or an auto-dimming mirror.