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2019 Mini Oxford Edition is the cheapest way to get a Mini, but only for college students, grads

Mini makes a play for young car buyers with its latest 2019 Hardtop model, the Oxford Edition. It's more on par with a new trim level, but it's a highly compelling one as it's the cheapest version of the Mini available, and it comes with even more standard features than the regular base Mini. The catch is you have to either be in college, or recently graduated, to get it. Specifically, you have to be a full- or part-time student enrolled in a 2-year, 4-year or graduate school program at an accredited college or university. You're also eligible if you've graduated from one of those programs within 12 months of buying the car. If this describes you, you can have a turbo-charged three-cylinder two-door Mini Hardtop for $20,600, or the four-door for $21,600. That's a $2,150 discount over a normal base trim Mini called Classic. Even better, the Oxford Edition is equipped much better than the Classic, with larger 17-inch wheels, heated seats and a panoramic sunroof as standard. There are even a couple more colors to pick from adding British Racing Green and Starlight Blue to the Classic's selection of red, white, black and silver. An automatic transmission is also standard, which is usually a $1,250 option on the Classic, but a manual transmission is still available. Mini says that all the features amount to a $6,900 value, though it's difficult to gauge that since features such as the sunroof aren't available on the Classic, but it's a standard feature on the roughly $26,000 Mini Signature. All-in-all, the Mini Oxford Edition is a great deal for a young buyer with a desire for a Mini. And that's easy to understand, since we've enjoyed the ones we've driven. Related Video:

Mini headed to North Pole to meet Santa Claus

It seems that retailers are bringing out the Christmas decorations earlier each year, but Mini's premature holiday spirit could be one for the record books. The day after Black Friday, the "Mini Goes to Santa Claus" adventure will depart from BMW headquarters in Munich, Germany and head up Rovaniemi, Finland (just outside the Arctic Circle) to deliver Christmas letters to Santa Claus -he must have an mail outpost here for his North Pole workshop. Guinness World Records is also getting involved with this trek, by competing for a for the longest-ever wish list to Santa.
Mini has assembled teams of vehicles from 16 countries consisting of all of its current models to drive the almost 1,900 miles. Although it won't be a part of the convoy, the Mini Paceman will be in Rovaniemi to welcome the groups along with former rally driver Rauno Aaltonen who will "demonstrate his unequalled talent" while driving the Paceman. We're not exactly sure what this means, but snowy climates and rally drivers always seem to be a recipe for great entertainment to us.
Scroll down for Mini's press release, but we'll have to wait until later in the month to see what should be some pretty cool pictures of the trip.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.