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Mini's Superleggera concept could see production; here's what it might look like

We fell in love with the Mini Superleggera Vision Concept from the moment we laid eyes on it. The little convertible blends retro and modern together better than any Mini in years. There is even more good news about the roadster as well because the company is considering actually building it. We even have some renders of what the production version could look like.
Mini boss Peter Schwarzenbauer tells Automotive News at the 2014 Concorso d'Eleganza Villa d'Este, that the Superleggera might have a life beyond its debut. "We wanted to test how Mini enthusiasts worldwide were reacting to such a different type of Mini. So far, it has re
ceived overwhelming appreciation," he said to AN. But here's the bad news. All of the unique elements of the droptop wouldn't be cheap to build. Pricing would likely be around 35,000 euros if BMW gives it the green light, according to Schwarzenbauer. It's too early to know whether the road car would use the electric motor from the concept or something more conventional.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2015 Mini Cooper snapped uncovered on the road

The third generation of reborn Mini is nearly upon us. Just look at the trail of breadcrumbs the Anglo-Saxon automaker has been leaving us.
First we saw the upcoming new Mini Cooper, spied from above at a photo shoot, which Mini was quick to point out was not its best angle. Then BMW's retro-hatch division showcased the Mini Vision concept, and followed up just yesterday with details of the new engines and chassis that will underpin the latest model. And now we have the clearest batch of spy shots we've seen yet.
Not only were these shots taken from a better angle, but also show the new Mini in the more tempting Cooper S trim - complete with hood scoop, split-spoke alloys, roof spoiler and twin central exhaust tips.