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2014 Mini Cooper S

One of the big challenges as an automotive journalist is reviewing cars that you have a personal connection to. I have a strong passion for Minis. My first new car was a 2004 Cooper S, and I still own a 2006 model. It's this affinity that's left me with a general disdain of the 2007 to 2013 model relative to my first-gen.
The last-generation cars, with their turbocharged engines, softer suspensions, duller steering and homelier looks are, in my mind, inferior to their 2002 to 2006 predecessors. As a car reviewer, though, I couldn't in good conscience argue the same point. The R56, as the last-gen cars were known internally and by enthusiasts, was a better-balanced vehicle that retained the lion's share of the abilities and character of the first-generation, R53 Cooper S, but they were better thought out, better designed, more livable, and felt like more complete products.
Before the third-generation of the reborn Mini Cooper S landed in my driveway, I couldn't help but wonder whether the model would continue its slide towards mass appeal, or if it would re-embrace the enthusiast realm with a stronger driver-focused mission. As I found out during my week with the car, it was a bit of both.

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini would still like to make a standalone sports car

The head-turning Superleggera Vision concept Mini unveiled in 2014 will remain a one-off model, but the BMW-owned company affirmed it still has its sights set on a standalone, range-topping sports car. It's understandably not a priority, and there's a chance it won't arrive with a turbo four if it receives the green light for production. Mini's current flagship is the limited-edition John Cooper Works GP, a 301-horsepower hot hatch that sounds as angry as it looks. It's based on the Hardtop, but there's space in the Mini range for an even more hardcore sports car that's not built on an existing architecture. Andreas Lampka, the head of the company's communications department, shared what's on his team's wish list while talking to Australian website Motoring. "If we give our engineers some more spare [time and resources], they'll come up with a mid-engined car," he explained. If launched, it would stand out as the first series-produced mid-engined model in the Mini's 61-year history; every single Mini-badged car built has been front-wheel drive, and we doubt engineers are giving the mid-engined layout a lustful look just to channel the power back to the front wheels. It'd likely be rear-wheel drive. Lampka suggested a range-topping sports car could arrive with an electric powertrain, like the Superleggera Vision (pictured), rather than with an evolution of a gasoline-powered engine currently found in the company's arsenal. While a head-spinning, instant torque-fueled zero-to-60-mph time is difficult to argue against, the executive didn't explain how engineers will offset the weight added by the battery pack. It's too early to provide concrete details. Though this is pure speculation, it could share parts with future electrified JCW models. Similarly, there's no word on when we might see Mini's halo model. The company has more pressing issues to solve; global sales fell by 4.1% in 2019, and executives recently confirmed they've delayed the next-generation Hardtop. If the model does arrive, we don't expect to see it until about halfway through the 2020s at the earliest. Related Video:     Featured Gallery Mini Superleggera Vision Concept View 27 Photos Green MINI Convertible Coupe Electric Performance