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Recharge Wrap-up: Mini Superleggera decision delayed, Denza begins production

A decision on whether or not to build the Mini Superleggera has been pushed back. Earlier this year, Mini's Peter Schwarzenbauer hinted that the electric roadster concept could eventually make its way to production. Now, Schwarzenbauer is saying that a possible call is still at least six months away. "To really investigate seriously," Schwarzenbauer says, "you look into several different options, you come to the question: do we produce it ourselves, do we give it to somebody else?" Mini is considering whether or not to expand its seven-car lineup to 10 models, or scale it back to five "superheroes," which still wouldn't rule out more models. Read more at Reuters. The first EV from Daimler and BYD's joint venture, Denza, is set to go on sale this month, with production already starting. The 50/50 partnership said earlier that it was "well on track" to begin sales in September 2014. Now, Daimler has announced that the first Denza has rolled off the production line. According to Daimler, the cars will be sold through an independent dealer network. The Denza, which has a range of about 186 miles, will start at about $60,000. China's generous subsidies could help bring that cost down quite a bit (by nearly $20,000) for customers. Read more at Want China Times, or in the press release from Daimler, below. Local Motion wants to help organizations pool their transportation resources through fleet-sharing, with a focus on EVs. The company uses software to manage and track vehicle use, diagnostics, energy consumption, vehicle reservations and the like. The keyless technology allows employees to reserve and use the right vehicle for the job, and allows companies to save on vehicle ownership and maintenance. Local Motion is working with companies like Nissan to encourage the adoption of emissions-free driving, as well. Read more in the press release below, or at the Local Motion's website. DENZA rolls off production lines in China marking another key milestone for Daimler - Daimler's joint venture with Chinese partner BYD is the first Sino-German joint venture dedicated to electric vehicles in China. - Hubertus Troska: "DENZA is by far the most serious local electric vehicle effort in China, and a key pillar of our electric vehicle strategy in the country." - DENZA is manufactured at a modern production line that follows Daimler's proven production management system.

Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Classic Rover Mini is a passion-inspiring plaything

Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.