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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

2021 Mini Countryman spied wearing a subtle change of clothes

Mini isn’t taking its crossover lineup anywhere but forward these days, and a facelift for the tall Countryman appears to be next in line. We got details for the hot JCW version of the Countryman a couple of months back, but a mid-cycle refresh is on the docket for the regular version now. Spy photos of the refreshed Countryman show all the exterior changes will be coming to the front and rear portions of the car. Everything else about the long and wide Mini is staying the same, but we could see some interior improvements in the name of technology. As for whatÂ’s visible through the camouflage, the Countryman doesnÂ’t appear to be going through anything radical in the front or back. The grille looks like itÂ’s taking on the same shape as the current Countryman. However, a few minor changes to the lower front bumper are noticeable. Mini looks to be changing up the vents/intake design down there. We donÂ’t mind the carÂ’s current design, but this doesnÂ’t seem to be changing much anyway. The most obvious change out back is the carÂ’s taillight design. ItÂ’s a different pattern on the curvy red light element, but itÂ’s not a Union Jack flag. Perhaps Mini will ultimately tack the Union Jack on it, but this prototype doesnÂ’t wear the British pride on its hindquarters.  Perhaps the big takeaway here is more about the lack of changes Mini appears to have in store. WeÂ’ll be hoping the upgrade is heavy on tech and new features rather than actual design changes. The Countryman went through a radical (large) rebirth for the 2017 model year, but hasnÂ’t exactly lit the world on fire with sales since. Last year was the modelÂ’s best year since 2014, but itÂ’s still behind the modelÂ’s all-time best-selling years. WeÂ’ll expect this light refresh to hit us for the 2021 Countryman, so a reveal sometime next year is likely.

Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.