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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini Countryman Boardwalk limited edition strolls into the 2021 lineup

Mini released several limited- and special-edition variants of the Hardtop for the 2021 model year, but it's not forgetting about the bigger Countryman. It announced a new version of the crossover named Boardwalk that stands out with an eye-catching shade of blue borrowed from its smaller sibling, among other visual tweaks. If the Boardwalk looks familiar, it's because the metallic Deep Laguna blue was inaugurated by the Convertible Sidewalk edition (pictured in the gallery) introduced for the 2020 model year and sold globally in limited numbers. It was added to the Countryman lineup by popular demand, according to the BMW-owned firm, and its leap from the Sidewalk to the Boardwalk was accompanied by black paint on the roof and on the door mirrors. Mini pointed out its stylists drew inspiration from a boardwalk's wooden planks to design the emblems they put on both fenders. Edition-specific logos also appear on the roof, on the sill plates, and on the dashboard. Globally, the edition can be paired with the Cooper and the Cooper S. Mini confirmed to Autoblog that the Boardwalk will be sold in the United States, but it hasn't revealed how many examples it will send here, or how much the model will cost. We've asked, and we'll update this story if we learn more. Updated for the 2021 model year, the Countryman won't remain Mini's only crossover for much longer. Executives announced plans to realign the model range during the 2020s by putting a bigger emphasis on crossovers. One of the two upcoming high-riding cars will be a Countryman-sized electric models, while the other will arrive as a bigger people-mover that will allegedly ride on BMW's modular CLAR platform. Related video:

Sell-it-yourself: 2014 Mini Cooper S

Looking to sell your car? We make it safe, easy, and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. There are few things more immediate in modern motoring than the Mini Cooper S. Fiat's 500 Abarth may come close, but the Abarth's smaller footprint makes it more one-dimensional. The Cooper S brings you two dimensions: fun – and more fun. With each redesign the Cooper hardtop grows larger, but this remains a tidy size for those navigating urban or suburban sprawl. And with the higher horsepower of the Cooper S engine connected to its standard six-speed manual, you'll never want for acceleration or reasonably relaxed cruising. Fuel efficiency is mainly dictated by your right foot. Our for-sale Cooper S with 24,000 miles looks to be in clean condition. Value guides suggest the price is slightly below what a private seller would ask and well below the retail at a dealership. With a clean Carfax and pre-purchase inspection, this is huge fun for relatively little money. Check out the listing for yourself here. Related Video: MINI Car Buying Used Car Buying Ownership mini cooper s