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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini JCW Convertible spied looking cold

The Mini Convertible John Cooper Works has stripped off almost all of the camo it was wearing when we last saw it a few months back. There's not much left to the imagination anymore, and all that remains are some swirls to hide a little of the hood and rear. As expected, the entire front end, rear bumper, central exhausts and subtly flared wheel arches come directly from the JCW take on the two-door Hardtop. Except for the Convertible's repositioned antenna and lowering top, the two models are essentially the same on the outside. With the standard, third-gen Mini droptop not actually unveiled yet, all of the camouflage at the back is likely there to hide the way the roof folds down. Under the hood, expect the latest JCW 2.0-liter turbocharged four-cylinder producing 228 horsepower and 236 pound-feet of torque with a choice of six-speed manual or automatic gearboxes. Of course, the Convertible also adds the thrill of tipping the throttle with the top down. Mini hasn't hinted at a reveal date for the latest Convertible yet. However, these shots suggest development is at a fairly advanced state, so an official debut is likely not too far off. Related Video:

David Brown Automotive remasters classic Mini at maxi price

Just days ago, we reported that the British small-scale maker of luxurious, Aston Martin inspired coupes, David Brown Automotive, was about to introduce a new, cheaper vehicle positioned under its exquisitely priced Speedback GT model. Since the Jaguar-based Speedback GT costs a significant $753,000, there's quite a bit of room underneath it to introduce a more modest means of transport, without cheapening out. Now, details of the car, dubbed "Project 2," have surfaced, and it's quite a surprise. What David Brown Automotive has come up with is a "remastered," rethought classic Mini. While the car looks just like a Mini at a passing glance, the body panels along with the chassis are new, and the car has been given a smoothening. All the body seams that were commonplace on the classic original have been rounded off, and the interior is a custom job complete with plentiful leather and Pioneer touchscreen. The new dashboard is a little closer to Japanese retro cars than either the classic Mini or the current, BMW-made equivalent. The drivetrain remains the trusted 1,275cc original along with a four-speed gearbox; both are reconditioned units instead of box-fresh ones, but they feature brand-new parts. There's 79 horsepower on offer, which is plenty of poke for a Mini. Each of the cars will take about 1,000 hours to make, by hand. The plan is to build 100-200 of these Mini re-creations per year, at David Brown's new facility in Silverstone, England. In two years, only 11 Speedbacks have been built, so the Mini should create a bit more buzz at the workshop. But the price? Starting from $62,000 at current rates, going all the way to $86,000 if you want one with all the trimmings. A lot for a Mini, but it's going to be special. Related Video: