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Mini Oxford gives birth to 3-millionth car [w/video]

With the latest generation of Minis having only recently launched a few months ago, the company's Plant Oxford has found another reason to celebrate as it reached two major milestones almost simultaneously. Since production of the new, BMW-revived version began there in 2001, the factory has produced 3 million of the retro-looking models and 2 million vehicles exported outside of the UK. Just four years ago, it was celebrating building 1.5 million of them.
The three-millionth model was a Mini Cooper S five-door hatchback with a special Union Jack paint job. At about the same time, the factory hit its two-millionth exported Mini to leave there, as well. It was a standard Mini hatchback in Volcanic Orange heading for a buyer in Japan.
UK Transport Minister Baroness Kramer attended the ceremony and said: "I congratulate the workers at Mini Plant Oxford on reaching this remarkable milestone. The Mini is a British icon and is a major part of a thriving automotive industry spearheading the growing British economy."

28 "flexible ladies" cram into a Mini Cooper [w/video]

The Mini Cooper is now confirmed as a great car with which to pick up chicks-up to 28 of them at a time, to be specific. That's the number of limber ladies you can fit in a Mini, as proven earlier this week in London.
The flexible females used every available space in the car, including the footwells and dashboard, to set the Guinness World Record for the most people inside a 2012 Mini. They beat their own previous record of 27, set last year.
Organizer Dani Maynard said before the attempt that the girls had undergone extra training and stretching since last year's record-breaking stunt. "While we have not quite been able to fit any of the girls into the Mini's glove box, there is a surprising amount of space to utilise," she told UK news site Metro.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.