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Next-gen Mini interior ditching familiar center speedo

A Reddit user has posted images of the 2015 F56 Mini Cooper, one each of the exterior and interior. As has been the case since the launch of the new Mini in 2001, the overall exterior shape underneath camouflage screams Mini, but insiders are still calling the coming F56 model "the most aggressively different new Mini yet." Inside, though, the two-door that defined premium hatchbacks has, according to its most devoted buyers, gone mainstream.
The giant ring atop the center console is there, but there's no longer a speedometer inside of it. Instead, in an integration that brings to mind words like "shoehorned," Mini designers have placed radio and telephone controls inside the bezel. According to the Mini experts at MotoringFile, the picture above is the base trim and one of four possible treatments - in the upper trims a larger screen for navigation takes up most of the space. The bezel itself is marked with mood lighting that supposedly "swirls around" when you start the car with the red toggle switch.
The speedo rests atop the steering column with a tachometer placed to its left. The BMW wheel pictured is just for the prototype - you can expect a familiar three-spoke Mini wheel when the car is revealed, and latest rumor is that the event will take place at this year's Frankfurt Motor Show.

Mini juices up Convertible with John Cooper Works model

Almost one year ago today, we caught our first and only look at the new Mini John Cooper Works Convertible, courtesy of a set of spy photos. Now, the new hot droptop has arrived, and no surprise, it's basically the same thing as the JCW Hardtop. The new model blends the standard three-door hardtop's 2.0-liter, 228-horsepower, 236-pound-foot, four-cylinder with the folding canvas roof of the new Mini Convertible, which debuted in October of last year. Available with a standard six-speed manual or an optional six-speed automatic, the three-pedal JCW Convertible will hit 60 in 6.4 seconds while the two-pedal will do the run a tenth of a second faster. The brawnier powertrain is backed up by a standard sport suspension – dynamic damper control is an optional extra – and convertible-specific chassis enhancements, including a new stiffening plate underneath the engine. To bring proceedings to a halt even quicker, Mini attached JCW-specific Brembo brakes. There's also the usual array of interior and exterior enhancements. Outside, there's a sportier body kit, standard, JCW-specific 17-inch wheels (or optional 18s), and standard LED headlamps. We're aching to try out the new JCW sport seats, which feature a fixed headrest and some serious bolstering. They're also rocking a pretty nifty black-and-red color scheme. Mini has paired its latest announcement with a full pricing release for the Cooper, Cooper S, and JCW Convertibles. Adding the softtop kicks up the price $5,000 to $5,500, with the base model starting at $26,800. The S model just barely cracks the $30,000 mark, coming in at $30,450, while the Works model is $36,450. That, friends, is a lot of money, and you'll be putting it down before even dipping into Mini's deep options catalog. Read on for both official press releases from Mini. EXTREME DRIVING FUN, INTENSIVE OPEN-AIR PLEASURE: INTRODUCING THE NEW MINI JOHN COOPER WORKS CONVERTIBLE Woodcliff Lake, NJ – January 14, 2016... When passion for motor racing is the driving force and intense open-air pleasure the goal, the new MINI John Cooper Works Convertible takes the ideal line from the word go. The second John Cooper Works model of the latest generation combines engine and suspension technology optimized for use on the race track with distinctive design and equipment features as well as the extensively refined qualities of the new MINI Convertible.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.