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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Mini Cooper SE ditches ‘Corona Spoke’ wheel name for obvious reasons

We’ve recently spent time in the all-electric 2020 Mini Cooper SE, and weÂ’ve found it to be plenty of fun. It packs all the Mini charm with none of the tailpipe emissions. Part of its quirky appeal is its styling, and the top Iconic trim has those funky 17-inch wheels that resemble a U.K. power outlet, ringed in a bright yellow circle. Those wheels, called “Corona Spoke,” are getting a name change. TheyÂ’re now called “Power Spoke.” As a Mini spokesperson told CarBuzz, “This was done to ensure Mini remains sensitive to all those experiencing the widespread impacts of Covid-19,” despite the naming coming long before the coronavirus pandemic. Indeed, MiniÂ’s press release from last July applies the “Corona Spoke” name to the asymmetrical, “aerodynamically optimized” alloy wheels. The Monroney sticker for our recent tester also listed the "17" MINI E Corona Spoke 2-tone" wheels. The name change is a minor footnote in the saga of the coronavirus pandemic, but it's understandable. So with any handwringing over an unfortunate naming coincidence thwarted, we can get back to appreciating the electric Mini for the joy it is. We should note that in addition to being a fun little EV, we also discovered that the Mini SEÂ’s electric range is very conservative — we were able to handily best its 110-mile EPA rating. Related Video: