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Mini celebrates 20 years in the U.S. with a special edition

Mini has been around for several decades, but its return to the U.S. was much more recent. The automaker is celebrating its 20th anniversary here, and to commemorate the occasion, it’s releasing the Mini 20 Years Edition based on the four-door 2023 Mini Cooper S Hardtop. Mini will offer the car in Chili Red, Pepper White, and Island Blue as a nod to both AmericaÂ’s and BritainÂ’s patriotic colors. Other exclusive accents include a silver roof, a red-white-and-blue hood and door stripes and unique 17-inch wheels. The MiniÂ’s cabin comes wrapped in black synthetic leather and features 20 Years badges throughout. A Nappa leather-wrapped steering wheel, heated seats and dual-zone climate controls are also standard. All 20 Years models get navigation with real-time traffic info, Apple CarPlay, Bluetooth, and a digital gauge cluster. The Cooper SÂ’ powertrain remains in place, which includes a turbocharged 2.0-liter four-cylinder engine making 189 horsepower and 207 pound-feet of torque. ItÂ’s paired with a seven-speed dual-clutch transmission, and Mini offers upgraded suspension for $500. If youÂ’re interested in a piece of MiniÂ’s U.S. history, the cars entered production in July and are due on dealersÂ’ lots this month. Pricing starts at $37,165. Related Video:   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Minor to be co-developed with Toyota

It was back in 2011 when Mini first showcased the prospect of an even smaller hatchback with the Rocketman concept at the Geneva Motor Show. In the nearly four years since, parent company BMW has hemmed and hawed on the possibility of putting it into production, but the latest word from Europe has it that the project is a go. According to Automobile magazine, Mini is realigning its product portfolio into five pillars: the essential hardtop we've already seen (available in two/three- and four/five-doors), the convertible, the upcoming new Clubman wagon (coming this summer with full-size auxiliary suicide doors on both sides), the next-gen Countryman crossover in 2016 and two new model lines. One will be the production version of the Superleggera roadster concept, earmarked for 2018. The other will be the Minor, a smaller city car reviving a long-gone model name and presaged by the aforementioned Rocketman concept. But for that last one, Mini won't go it alone. To develop the mini Mini, BMW will reportedly turn to its partnership with Toyota. The relationship is already set to yield a new Supra and Z4 and share fuel cell and other technologies. But this would broaden the partnership to include a small hatchback. However rather than use the existing (or next-gen) Aygo, which is already built under joint venture with PSA Peugeot Citroen (with which BMW previously had a joint engine venture), word has it that the BMW and Toyota will develop a new platform for the project – one that will be used by both partners. The new product plan doesn't leave much room for the Mini Coupe and Roadster (which have already been discontinued), for the Paceman three-door crossover (which will suffer the same fate) or for the projected seven-seater minivan. But the addition of the new Superleggera roadster and super-mini Mini aren't likely to leave us wanting for either. Related Video:

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.