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Mini hops on the rooftop tent craze

Among the many changes ushered in by the pandemic year, has been an explosion in the popularity of camping. But even more so than camping trailers and RVs, rooftop automobile tents seem to be having their moment. Everyone, it seems, suddenly wants to sleep on the roof of their car. Most often, we see these tents perched atop some tricked-out overlanding rig or at the very least, a factory offroader like the Land Rover Defender or Ford Bronco. But how about a more earth-friendly option? Like, say, getting back to nature in a battery-powered Mini? Both the battery-powered Mini Cooper SE and the plug-in hybrid Mini Countryman SE offer roof rails, a key foundation for a rooftop tent. Taking advantage of that feature, Mini offers two different rooftop tents as factory accessories, as seen here. Unfortunately, as of now, they're only available in Europe. The intrepid nature-lovers better not go too far from civilization in the Cooper SE, since it has just 110 miles of range (according to the EPA) — although Mini optimistically suggests that many campgrounds now have EV charging points, so you can power up while winding down. For its part, the plug-in hybrid Countryman SE claims 17 miles of EV range before the gasoline engine fires up. Should the rooftop tent craze continue even after people once again feel safe checking into a Ritz-Carlton, it would be great to see more offerings that are designed for smaller host vehicles. After all, eco-friendly cars would seem to be thematically aligned with the nature appreciation that's inherently a part of camping. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

Mini Rocketman back on the table, might go aluminum

Mini just doesn't want its Rocketman concept to die. It unveiled the truly mini model at the 2011 Geneva Motor Show, and since then, there have been countless on-again, off-again rumors about the possibility of it going into production. If the latest talk proves true, a smaller vehicle like the Rocketman might make it into the automaker's lineup after all, as competitor to other stylish city cars like the Smart ForTwo.
According to the company's head of design, Anders Warming, speaking to Auto Express, Mini likes the idea of having a smaller model in its lineup, but it has to figure out a way of actually making it work. Warming is clear that the next iteration of the Rocketman concept (or whatever it's called then) won't be seen until a design is ready.
There are still plenty of challenges keeping a production Rocketman off of the city streets of the world, and chief among them continues to be finding a platform. But Mini is at least considering it. "At the moment, we don't have the right tech solutions, but we are working on it. We don't yet have a final solution, you could say," said Warming to Auto Express. He also thinks the final version would drop the concept's carbon fiber in favor of more aluminum components.