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2022 Mini Hardtop Brick Lane Edition is inspired by London's East End

Mini announced three special-edition models in February 2022, and it's not stopping there. It unveiled a fourth car called Brick Lane Edition that draws inspiration from London's East End to give the two- and four-door variants of the Hardtop Cooper S more flair. Visually, the Brick Lane Edition stands out from the standard Hardtop with White Silver Metallic exterior paint, a Soul Blue roof panel, black door mirror caps, and chrome trim. Soul Blue, Frozen Blue, and Mint graphics on the hood add a finishing touch to the look while creating a link between the car and the bricks that Brick Lane gets its name from. Mini also added 17-inch wheels painted black, decals above the rocker panels and edition-specific badges on both sides. These changes are relatively minor, but they give the Mini a cool look. Leather-upholstered and heated front sport seats are among the highlights in the cabin. The long list of standard features also includes a panoramic moonroof, piano black interior trim, a dual-zone automatic climate control system, and a Harman-Kardon surround-sound system. You won't find bricks or blue accents in the engine bay. Power comes from a stock, Cooper S-sourced 2.0-liter four-cylinder engine that's turbocharged to develop 189 horsepower and 207 pound-feet of torque. It spins the front wheels via a six-speed manual transmission, but a seven-speed dual-clutch automatic linked to a pair of shift paddles is available at no extra cost. Mini dealers across the nation will begin receiving the Hardtop Brick Lane Edition in March 2022. Pricing starts at $36,525 for the two-door model and $37,525 for the four-door, figures that include a surprisingly reasonable $850 destination charge. This isn't the first time that a British brand unveils a special-edition model inspired by London's East End. In late 2021, Triumph channeled the "the vibrant, custom-classic motorcycle culture of London's East End" into the head-turning Street Twin EC1 Special Edition. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Help Mini decide on its next limited-edition Cooper

Mini likes to make a big hullabaloo about the number of ways its cars can be configured, which currently stands at 10 million. While that figure is impressive, the BMW-owned brand is always looking for new and unique design variations, a trend that has seen a number of special-edition Minis pop up over the years boasting unique color and trim items.
For the new, third-generation F56 Mini, the British brand is at it again. Only this time, the cars are designed and chosen by Mini's fans in a new contest. Called "The New Originals," Mini teamed its 10 Final Test Test Drive winners with an illustrator to design their perfect Mini, one of which will become the next special-edition model.
The ten cars are currently being voted on by the brand's fans on the Mini USA website, with the winner set to be announced at the 2014 New York Auto Show in April. A total of 56 examples of the winning entry will then be put on sale, making this one of the most limited of Mini's many limited editions. Voting closes on February 19, so hop over to the page and vote for your favorite.