2022 Mini Cooper S on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini John Cooper Works GP will have over 300 horsepower

The Mini John Cooper Works GP concept from the 2017 Frankfurt Motor Show was one extreme-looking vehicle, and we now know it's because the real one will, in fact, be really extreme. The company announced that the production car will be the most powerful Mini with over 300 horsepower. In fact, it will be the most powerful Mini by a large margin, as the most potent models so far have only made 228 horsepower. And of course, it will be within striking distance of equally widened and winged cars such as the Civic Type R and Focus RS. Exact numbers haven't been revealed yet, but we wouldn't be surprised if it uses the same turbo 2.0-liter four-cylinder from the BMW X2 M35i, which makes 306 horsepower and 332 pound-feet of torque. In fact, the engine would be ideal, since the X2 is front-drive based and shares underpinnings and less-powerful engines with existing Mini products. The X2 M35i is also all-wheel-drive, which naturally brings up the idea of the GP also powering all four wheels, but Mini might choose to stay with front drive to reduce complexity and weight. Sticking with front drive would also mean that Mini could challenge the Civic Type R's record Nurburgring lap. It looks like the spirit of the concept's design will make it to production, too. The teaser images Mini released show a pretty wild looking split wing that's just a bit narrower and missing some of the concept's extraneous fins. We can also just make out fat fender flares, a big rear diffuser, and the GP's trademark four-spoke wheels. The Mini John Cooper Works GP will go into production in 2020, and Mini will only be building 3,000 examples. That's a low number, but it is more than the 2,000 units of the two previous GP generations. And considering the high output and low production, the GP will undoubtedly be a pricey hot hatch. Related Video:

2015 Mini Cooper Hardtop officially revealed

There are occasions in life when something happens in the outside world and I think, "Damn. I wish Dad was here so we could talk about this."
In the past 13 years, that's happened every time Mini unveils a new model. And that's been quite often in the 12 years since the car was reintroduced - it has expanded to include seven different models, which is a testament to how quickly the updated Mini caught on. My Dad, who passed away in 1996, loved the brand. His first car was a Mini, and he'd race it in illegal rallies around the Irish countryside in his 20s, before he emigrated to the US and tried to (mostly) stay on the right side of the law.
Mini released photos and specs for the third-generation "original" hardtop car today. The company had to slap in the term "original" in there to differentiate it from the Convertible, longer-wheelbase Clubman, Countryman crossover, Paceman three-door crossover, Coupe and Roadster. Coming out with that many nameplates in 13 years is unprecedented growth for a company that's essentially brand-new in the US.