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Mini celebrates racing success with John Cooper Works Countryman ALL4 Dakar Winner 2013

French drivers Stéphane Peterhansel and Jean-Paul Cottret drove a Mini Countryman to a class win at this year's Dakar Rally, and to commemorate their win, Mini has introduced a limited-volume car that will only be sold in France. The Mini John Cooper Works Countryman ALL4 Dakar Winner 2013 might be a mouthful to say, but it's a fitting tribute to Peterhansel's eleventh Dakar win as this Countryman is painted to look like the rally car and only 11 will be sold in the Peterhansel's home country.
Sporting a similar green-over-matte-black paint scheme as the Dakar Countryman, the JCW Countryman ALL4 Dakar Winner 2013 also adds green accents to the full-length top and side stripes, the side marker lights and also contrasting stitching inside the cabin. Adding to the car's rally look, this special edition will also include the racers' number card on the front doors, Dakar decals on the front and rear and Peterhansel's signature on the hood. Grille-mounted rally lights, bright red brake calipers and unique 19-inch wheels with dark-painted inserts finish off the exterior design.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.