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The Mini Rocketman could be reborn as an EV

Ask Mini fans what their favorite concept has been over the past 15 years, and you're likely to get one of two answers – the tiny Rocketman hatch, or the Superleggera roadster. The two cars are perhaps the best representations of the Mini brand's values, offering a tiny, efficient package in one vehicle and a stylish performer in the other. And they might finally see production. Okay, so that's an awfully big "might," and it's based on hints offered by Mini product boss Ralph Mahler to Autocar about expanding the company's range. The bad news? The Superleggera is facing long odds, Mahler said, because "roadster segment is small and demand is going down, with new markets opening up. The growth is not there, so it's always a challenge". "It fits perfectly into the brand, but we're a small [sales volume] car brand and have to be focused and know what we want to have," Mahler said, keeping hopes alive. "The Superleggera is playing a role but no decisions." Things are looking much rosier for the Rocketman, which could see a future as sort of a Mini-branded BMW i3. Originally introduced as a more elemental, affordable Mini, Mahler said it's "inspiring us as of today, especially as an EV in the future." Using the lessons learned by its parent company with the i3, Mini could adopt that car's creative packaging to make a roomy three-door with a remarkably small footprint. But even with that knowledge, building a Rocketman EV could be a tall order. "It was something that was ahead of its time but is still inspiring," Mahler told Autocar. "With a smaller car, it's a bigger challenge. With Rocketman, and talking EV in the future, as the EV engine gets more portable, it's give and take [for such a small EV]. Related Video:

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Mini Countryman Panamericana PHEV will tackle 16,000-mile trek

In addition to the electric version of the classic Mini, the cheeky British BMW subsidiary has another battery-powered offering to electrify attendees of the New York Auto Show. This one is a special version of the Mini Cooper SE Countryman ALL4, slated for a particularly impressive journey. The Mini Countryman Panamericana Plug-In Hybrid — or, rather, three of them — will traverse the world's longest north-south roadway route, traveling from North America to Tierra Del Fuego, at the very southernmost tip of South America. The biggest Mini gets a just a couple of upgrades for the high-mileage adventure, including tires with "emergency running characteristics" and a roof rack to carry a spare. The trip is meant to serve as a demonstration of the plug-in Mini's durability and performance, highlighting the benefits of a car combining electric mobility with traditional gasoline versatility. Its electric and gasoline motors provide a total of 224 horsepower, putting power to the front and rear wheels as needed. Mini notes that the Pan-American Highway, or the Panemericana, covers a total of about 16,000 miles, and requires a boat ride to cross the incomplete inter alia near the border between Panama and Colombia. The journey covers a number of different climatic zones, mountains and jungle and a range of surfaces ranging from smooth highways to gravel roads. Mini will be documenting the journey to the bottom of the world on its Instagram account. We'll be watching. Related Video: Featured Gallery Mini Countryman Panamericana Plug-In Hybrid View 19 Photos News Source: Mini Green New York Auto Show MINI Crossover Hatchback Electric Hybrid 2018 new york auto show panamericana