2014 Mini Cooper S John Cooper Works Exterior And Technology on 2040-cars

Auto blog

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2020 Mini Convertible Sidewalk Edition hits the pavement again

In 2007, the Mini Convertible Sidewalk dropped its top in bitter winter during the Detroit Auto Show to show off its exclusive appearance package. The cosmetic suite makes a return for 2020, again as the Mini Convertible Sidewalk, with more color and design choices courtesy of Mini Yours. The primo choice comes in Deep Laguna metallic, a hue unavailable on other models, set off by patterned hood strips with contrasting edges. Buyers can spec five metallic colors from the traditional palette, too: White Silver, Moonwalk Grey, Thunder Grey, Enigmatic Black, and Midnight Black. For markets that make such perks optional, the Sidewalk Chili equipment package installs LED headlights and fog lights, automatic air conditioning, the interior lighting package, a height-adjustable front passenger seat, the storage package, and driving modes. Sidewalk logos on the side indicator bezels ease identification from afar, so too the 17 inch Scissor Spoke two-tone wheels. Upon closer inspection, the arrow graphics woven into the fabric soft top are another giveaway, as are the brushed aluminum sill plates bearing the word "Sidewalk." The interior's been wrapped in MINI Yours anthracite leather upholstery, stitched with Petrol and Energetic Yellow thread. Braided Petrol piping outlines the seat forms, dark Petrol contours the floor mats, while doors get Petrol and silver accents. A Sidewalk logo sits at the base of the leather-wrapped sports steering wheel. Three engine lineup comes in three gasoline flavors, a 1.5-liter three-cylinder with 102-horsepower in the Mini One, the same engine with 134 hp in the Mini Cooper, and a 192-hp, 2.0-liter four-cylinder for the Mini Cooper S. Mini says the standard transmission will be a six-speed manual; the row-your-own took a break for a spell but is due back in the U.S. next month. The seven-speed Steptronic dual-clutch is optional on the Mini Cooper and Cooper S, the DCT with paddle shifters an option on the Cooper S only. We aren't privy to price yet – that comes closer to launch in March. The Mini Convertible Sidewalk will be sold worldwide, but numbers might be limited; the UK, for instance, only gets 150 examples.

Mini bringing new 230-hp John Cooper Works to Detroit

Mini models may keep getting incrementally bigger, but then so do their engines. Or more powerful, anyway - especially when it comes to the John Cooper Works performance models. The JCW version of the first (post-revival) generation R50, which was really more of an upgraded Cooper S than its own model, packed a 1.6-liter supercharged four with 200 horsepower. The following R56 JCW upped that incrementally to 208 hp, but the next Works hatchback is now rumored to pack around 230 horses.
Tipped to be revealed in both three- and five-door body-styles at the 2015 Detroit Auto Show half a year from now, the F56-gen Mini John Cooper Works hatchback is expected to use the same 2.0-liter turbo four as the new Mini Cooper S, but increasing the output from 189 hp to approximately 230. That would mean it would be more powerful than either of the two previous John Cooper Works GP editions to make the new JCW the most powerful road-going Mini to date, backed by 285 pound-feet of torque driving through a six-speed manual or available automatic transmission to deliver what promises to be a blistering pace for the latest retro hatchback.