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Mini Clubman Final Edition could be the end of the Clubman line
Thu, Mar 23 2023The Mini range is in for an enormous overhaul next model year, the little Anglo-German hatchbacks getting more mature, more roomy, more powertrains, more digital. The Clubman trim could be saying goodbye for good, the wagon's restrained dimensions perhaps not a fit for where Mini's going. For 1,969 buyers around the world, the Mini Clubman Final Edition will be a way to say "Farewell." As with the Mini Convertible Seaside Edition, the Clubman Final Edition commemorates the birth of the original Clubman produced from 1969 to 1981. It's available in three colors: Enigmatic Black, Melting Silver, and Nanuq White. Those base hues will be accented by Shimmer Copper trim on the grille and fender vents, as well as three stripes running up the passenger's side of the hood. Another three Shimmer Copper stripes run along the lower sides underlining the "1 of 1969" badge on the C-pillar. The wagon sits on 18-inch wheels with a two-tone Final Edition Spoke lacquered to recall copper. The side sills carry "Final Edition" lettering at the threshold to the front seats, and a "1969" badge across the rear threshold. Inside, there are a lot more warm brown and badging to behold. Three-tone Mini Yours leather sports seats are far flashier than anything from 1969, set off by anthracite Piquet fabric, blue contrast stitching, stitched badging and a copper-colored button. A range of "Final Edition" and "1 of 1969" notifiers run appear on the steering wheel, instrument panel, and floor mats. Depending on market, the Clubman Final Edition can be ordered in Cooper and Cooper S trims, with any available powertrain including diesel, and in two- or four-wheel drive. We're not sure how many will come to the U.S., if any, nor what they will cost, so check with your dealer. The 100 specials being sent to the UK will start at GBP37,000 ($45,250 U.S.) on-the-road, about GBP10,000 ($12,230 U.S.) above an entry-level Clubman Cooper Classic. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New MINI Clubman Cooper S review
Mini Cooper Royal Wedding Edition: For the couple that literally has everything
Wed, May 9 2018As far as wedding presents go, it sure beats a hand mixer. Mini has created a one-off car to commemorate the wedding of Prince Harry and Meghan Markle. The car won't be brought in and parked next to the gift table, however. Instead, it'll be given to a charity chosen by the royal couple, which will then auction it. Mini's design team has personalized a Mini Cooper 2-Door with a hand-made roof graphic and a special interior, which features 3D-printed parts and special embroidery. The idea behind the hand-applied multi-layer roof graphic is that it's a combination of the Union Jack and the Stars & Stripes, representing the couple's nationalities. As an extra touch, the opened doors will project a "Just Married" sign onto the ground. Small detailing around the car is also bespoke, from the chrome finish to the side scuttles. Inside the Crystal White car is a Satellite Grey leather interior, with a trim strip announcing the first names of the bride and groom, as well as the wedding date. There are also accents in the door cards that match the roof graphic's colors. And just in case you're digging the stylistic vibe of the Royal Wedding Edition (not really the official name, but let's go with it), some of the custom work on the car can be replicated with the Mini Yours personalization program. That includes the option of 3D-printed parts. After the wedding on May 19 , the car will go to The Children's HIV Association, or CHIVA, who will auction it. Here's hoping it commands a good price. Related Video: Featured Gallery Mini Royal Wedding View 13 Photos Image Credit: MINI MINI royal wedding meghan markle
Mini's Super Bowl ad stars Serena Williams and Tony Hawk
Tue, Feb 2 2016Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.











