2013 Mini Cooper John Cooper Works Gp 211 Hp 6-speed 9k Texas Direct Auto on 2040-cars

Auto blog

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2020 Mini E spy photos reveal its interior

The 2020 Mini E electric hatchback has been spied once again. It doesn't reveal much on the outside, in fact it actually shows less than the last time, since this one doesn't have the groovy concept-inspired wheels. But our spy photographer managed to get a good shot of the interior, which reveals some neat details. Chief among the interior's changes is the instrument panel on the steering column. While current gasoline-powered Minis have a typical needle-and-dial set of gauges on the column, those have been replaced by a thin screen. In an effort to keep it from looking too out of place, it has semi-circle ends and a chrome ring around the screen. Odds are that the actual screen will likely be in the middle, and additional warning and indicator lights will fill up the circular ends. Other than the screen, the only other major change is the shifter. Instead of the round leather knob of conventional automatic Minis, it has a more rectangular knob made entirely of plastic. The rest of the Mini's interior is like any other current model. The vents, controls and infotainment are all taken right from the other Minis. Interestingly, this Mini E has carbon fiber interior trim. This will probably be an option, not standard equipment. We expect the electric Mini Hardtop will make its debut sometime next year. If we're lucky, it may make the same 204 horsepower and 162 pound-feet of torque as the original Mini E and more than that car's 150 mile range. Related Video:

Mini sells 500,000th car in US

Mini has officially sold 500,000 vehicles in the United States. The achievement came just a few days after the company commemorated its 11th anniversary in America. When the automaker first opened its doors to US buyers in 2002, it sold just 24,590 unis. Last year, the automaker moved 66,123 vehicles thanks in part to an expanded lineup that now includes the Clubman, Countryman, Coupe, Roadster and Paceman in addition to the stalwart Hardtop and Convertible. The company plans to have some 130 dealerships nationwide by the end of 2013; there are currently 116 Mini dealers in the US.
Mini helped reignite an interest in small cars with plenty of personality when it debuted the Cooper 11 years ago. The move helped pave the way for machines like the Fiat 500, Ford Fiesta and Chevrolet Sonic. Check out the quick press release on the 500,000th Mini model below.