2013 Mini Cooper John Cooper Work Sports Package on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini John Cooper Works Paceman is a hot hatch crossover coupe

The Mini John Cooper Works Paceman, the seventh in the JCW line and called "the first Sports Activity Coupe in its class," is here. It takes its place at the top of the Paceman food chain with a 1.6-liter, twin-scroll turbocharged engine putting out 218 horsepower, with 201 pound-feet of torque on tap and 221 lb-ft available with overboost. Those numbers get the JCW Paceman from zero to 62 miles per hour in 6.9 seconds with either the six-speed manual or automatic transmission, but top speed with the automatic is one mile per hour shy of the manual's 140 mph. Fuel economy has been rated at a combined 35.8 US mpg on the EU cycle.
It earns its JCW stripes with a suspension that's been lowered by 10 millimeters over 18-inch lightweight alloys, Mini's ALL4 all-wheel drive, an aero kit to beef up its profile, plus a sports exhaust with dual chrome pipes. Inside, a sport steering wheel and plenty of contrasting materials represent the lineage, further emboldened by Chili Red accents to match the exterior.
The Mini JCW Paceman will say "'Allo, guv'nor" to the world at the Detroit Auto Show next month, then hit showrooms in March. The press release just below can tell you all you want to know about it until then.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.