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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2025 Mini Countryman goes electric, gets bigger at Munich Motor Show

This is the 2025 Mini Countryman, and just like the new Cooper, Mini is revealing it in electric form first.  However, unlike the Cooper, the Countryman is growing in size by a lot. It’s now 5.1 inches longer, 2.4 inches taller and 0.8 inch wider than before. Its longer wheelbase and wider track width really accentuate the growth in size. For reference, the new Countryman is very similar in size to the new Niro. MiniÂ’s new Countryman wears its size well, as it does so with a combination of ruggedness and high fashion all-in-one. Its colored accents, large wheels, distinctively shaped headlights and simplistic body lines come together to create a classy but still forward-thinking look. Since Mini is introducing electric versions of the Countryman for this generation, it focused on reducing the coefficient of drag versus the old model, and itÂ’s gone from 0.31 to 0.26 in the new car. Two electric versions are being revealed now, including the Countryman E and Countryman SE ALL4. The basic E has a single electric motor good for 204 horsepower and 184 pound-feet of torque, which gets you from 0-62 mph in 8.6 seconds. The sportier Countryman SE has two electric motors for all-wheel drive, which boosts output to 313 horsepower and 364 pound-feet of torque. This gets you a rather quick 0-62 mph time on just 5.6 seconds and a top speed of 112 mph. Range for the single-motor E is 287 miles on the WLTP cycle, while the SE takes a hit down to 269 miles – both are packing 64.7 kWh battery packs. Expect those range figures to be lower in EPA testing. Charging the electric Countryman offerings will be even more convenient than the electric Coopers, as the maximum charge rate is a solid 130 kW. Mini claims thatÂ’s good for a 10-80% charge in under 30 minutes. And if youÂ’re at home, the Countryman features rapid 22 kW AC charging if you have the right hardware to support it. There will be gasoline variants of the Countryman at the end of the year, too, with the base model and an upgrade model adopting the S ALL4 moniker. Mini says they will use updated and more powerful engines. Europe will get a diesel version, and there will also be a John Cooper Works performance variant at some point down the road. When it comes to fun driving, Mini again promises the Countryman will be an engaging to-drive crossover.

Mini celebrates its first Monte-Carlo victory with Paddy Hopkirk Edition

Mini's newest special-edition model is a tribute to a victory that was as unexpected as it was significant. Northern Irish pilot Paddy Hopkirk won the 1964 edition of the Monte-Carlo Rally in a Cooper S, impressively beating far more powerful cars, and the two-door 2021 Hardtop Cooper S Paddy Hopkirk Edition celebrates this victory. Fittingly, every Paddy Hopkirk Edition is finished in Chili Red with a white roof, a combination that echoes Hopkirk's 1964 model (pictured below). 37 decals on both doors create another visual link between 2020 and 1964. Mini also added 17-inch alloy wheels, black trim all around, and a white hood stripe that served as a blank canvas. Look closely: it features 33 EJB graphics (the winning car's registration number) and Hopkirk's signature.  His signature also appears on the hatch, on the sill plates, and on the right side of the dashboard. LED headlights, keyless entry, black interior trim, and a leather-wrapped three-spoke steering wheel come standard. There are no mechanical modifications, meaning the Paddy Hopkirk edition is powered by a turbocharged, 2.0-liter four-cylinder that delivers 189 horsepower and 207 lb-ft of torque. It spins the front wheels via a six-speed manual transmission, though a seven-speed dual-clutch automatic gearbox is offered at an extra cost. Mini dealers across the United States will begin receiving the Cooper S Paddy Hopkirk Edition in November 2020. It's one of two special-edition models joining the range for 2021; the second is the heritage-laced Coral Red Edition. Pricing hasn't been released yet. "Production is planned for November and December of this year," said a Mini spokesperson, "with a very limited number expected for the U.S. market. Only a few hundred." Victorious past Sir Alec Issigonis envisioned the original Mini as a practical, budget-friendly alternative to bubble cars, not as a rally-dominating machine, but the pocket-sized four-seater quickly proved its mettle on the track. Accomplished engineer John Cooper built the first Mini Cooper in 1959, the year the standard model was released in England, though it was a one-off prototype. Bolstered by a ballooning aftermarket scene, even amateur enthusiasts experimented with ways to extract more power out of the small four-cylinder and fine-tune the car's handling. It took less than a decade for the Mini to become a force to reckon with at races on both sides of the Atlantic.