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Mini 're-evaluating' relationship with Abby Wambach following DUI arrest

Mini USA is "re-evaluating" its relationship with former US Women's National Soccer Team star Abby Wambach after the 35-year-old was arrested for driving under the influence on Sunday morning. Wambach was just one of the athletes that joined Mini's recently launched "Defy Labels" campaign. She was driving a 2014 Land Rover Range Rover – not a Mini – at the time of the arrest. "We're obviously concerned about the alleged DUI attributed to Abby Wambach. This behavior is against the values we promote as an organization and the safety of everyone on the road is a priority here at Mini," the company said in an official statement obtained by Automotive News. "Because of this, we are re-evaluating her association with the brand and are pulling content that individually features Abby from our marketing. We will continue to assess the situation and weigh our options." Wambach was arrested in Portland, OR after running a red light in her Range Rover. Her blood alcohol content was not released by the Portland Police Bureau, although she was described as "polite and courteous" throughout the affair, according to a statement. You can see the Super Bowl ad featuring Wambach below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini knows how you take your coffee after a test drive

Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin - but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).
The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano - a watered-down espresso. You can watch the unique promotion at work in the video below.

BMW could add all-electric Mini, X3 SUV

BMW's Mini sub-brand will add a battery-electric variant as the company looks to meet stricter emissions mandates around the world, according to an interview Bloomberg News conducted with CEO Harald Krueger. BMW is also planning an all-electric version of its X3 SUV and may start greening up models as large as its 7 Series sedan, though that prospect is far cloudier. The all-electric Mini will be available to the public as soon as 2019, while the battery-electric X3 SUV will likely start sales the following year. BMW didn't offer specifics about how much those models would cost or far they will be able to travel on a full electric charge, with Krueger only saying single-charge ranges would be "competitive" with other all-electric models. BMW this summer upgraded the battery in its i3 electric vehicle and boosted its single-charge range by about 40 percent to 114 miles. As for demand for BMW's i sub-brand vehicles, US sales of the i3 through September fell 27 percent to almost 5,800 vehicles, while sales of the i8 plug-in hybrid are down 19 percent to about 1,100 units, BMW said on Monday. Meanwhile, word got out earlier this year that BMW may dedicate the Rocketman concept hatchback as Mini's entrant to the electric-vehicle sector. BMW actually used a Mini as its first electric testing vehicle. The Mini E was produced in 2009 and 2010 before giving way to the BMW ActiveE, which was actually a converted 1-Series vehicle. Eventually, BMW started producing the i3. Related Video: Featured Gallery Mini Rocketman Concept View 25 Photos News Source: Bloomberg News Green BMW MINI SUV Electric