2012 Mini Cooper Coupe 2dr Racing Stripes, Performance Tires Heated Seats Manual on 2040-cars

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Psychology can wipe out 20-25% of your EV's range

There are two primary takeaways from a recent study of electric-vehicle driving habits in Germany. One: an electric vehicle with 25 percent of its battery charge left creates the same reaction in drivers as the fuel needle on "E" in a gas-powered car. Two: familiarity breeds comfort. The study, conducted by Germany's Technische Universitat Chemnitz and funded by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, put some real numbers on the concept of "range anxiety." According to Green Car Congress, that anxiety truly kicks in when there's less than a quarter of the driving range left on an EV's battery and the study found that a typical car's range is "shortened" by a 20 to 25 percent "psychological safety buffer." If we take the popular Nissan Leaf as an example, the official 84-mile single-charge range is really closer to 63 miles in the head of the driver. The longer the driver spent in the EV, the shorter his mental buffer became. The study was culled from data involving just 79 drivers who tooled around Berlin in Mini E EVs for about six months, collectively putting a quarter-million miles on the electric vehicles. The good news is that the longer the driver spent using the EV, the shorter his mental buffer became, which meant he could comfortably get more miles from the car. So, to all you EV advocates out there, know that once drivers spend some time with an EV, they get more and more used to what the car can do. It's a lesson we've learned before. Just remember that to new EV drivers, the single-charge range is a lot smaller than the one old-timers see.

New Zealand SPCA teaches rescue dogs how to drive a Mini

No, this isn't an April Fool's joke or some sort of wacky car commercial. It's the SPCA Auckland (located in New Zealand) coming up with an innovative way of proving that it's possible to teach a rescue animal new tricks. Monty, Porter and Ginny are all dogs rescued by the SPCA Auckland, and each was taught the ability to drive a Mini Countryman around a track.
After being strapped into the driver's seat, the dogs are able to use their paws to start the car, steer it and work the gas and brake, which have been modified similar to a car setup for a special-needs driver. These dogs aren't being trained to drive on the street as any sort of driving-eye dogs, rather it is just a demonstration of how smart and docile rescue dogs can be regardless of how they ended up there. Porter was found wandering the streets, Ginny was abused by her owners and seized by the SPCA and Monty was surrendered by his owners to the rescue. Ironically, Porter and Ginny initially got carsick during the exercises, but have since gotten over this.
Think it's a joke? Scroll down to watch four videos showing the dogs in action and another to see what mods were made to get the Mini ready for canine duty. In the first video, you can also see that Porter does a better parking job than most humans!

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.