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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Hands on with the 2016 Mini Clubman

When the original Mini Clubman debuted, it was marketed as a bigger, more versatile version of the popular Hardtop. But over the years, the British brand's lineup has grown both in terms of vehicle size and number of models on offer, leaving the original car's formula by the wayside. There are now two five-door models, in the form of the Countryman and Hardtop, both of which offer more versatility than the four-and-a-half-door Clubman ever could. For 2016, Mini has transformed the Clubman, making it once again the brand's most versatile model. To familiarize ourselves with the new six-door model – yes, there really are six doors – ahead of the car's official debut in Frankfurt next week, Mini USA's product planning manager, Patrick McKenna, walked us through both the interior and exterior changes for the brand's newest model. As McKenna tells it, the BMW-owned company has gone to great lengths to make the Clubman more than just a long-wheelbase car with barn doors. There are changes both inside and out that not only serve to better distinguish this new model from the brand's other five-doors, but from anything else in Mini's lineup. Check out our chat with McKenna at the top of the page, and stay tuned for more Clubman news next week.

Remember that world-record jump crash? Here's every angle, including the human one

While there are those who watch automotive exploits hoping (secretly or otherwise) for a spectacular crash, most of us are happy when everything goes smoothly. But at the end of the day, a daring stunt wouldn't be a daring stunt if there weren't some element of danger. And make no mistake about it, Guerlain Chicherit's recent long-jump record attempt was a daring stunt if ever there was one.
Chicherit, for those unfamiliar, is a French athlete who made the rare transition from "conventional" sports to motor sports. An accomplished professional skier, these days Guerlain drives a specially-prepared Mini Countryman in off-road events like the Dakar Rally and in death-defying stunts. Last year he managed to backflip his Mini and land in the record books, and this past winter he went after Tanner Foust's record by attempting a 360-foot jump at a ski resort in the French Alps. Unfortunately, things did not go as planned.
Despite several practice jumps at closer distances, the final attempt ended in a massive cartwheel crash in front of the gathered crowds. Several spectators published footage of the crash soon after it happened, but now GoPro has released a more comprehensive compilation showing the lead-up to the event and the jump itself from every angle - inside, outside and away from the vehicle. It's guaranteed to make you cringe, but remember that Guerlain miraculously escaped with minimal injury and will live not only to tell the tale, but likely to take another crack at it. Whether you're the kind to gawk at such a crash or not, the video below is worth watching.