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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Why the 2015 Detroit Auto Show will be the best since The Crisis

The Detroit Auto Show clearly has its swagger back, and the 2015 edition will be a veritable feast for the enthusiast senses. We're talking serious performance, and it will be exhibited in a variety of forms. Sports cars. Supercars. Muscle-bound luxury cars. They're all set for splashy debuts in January in the Motor City. It's another signpost that companies have recovered from the global economic crisis that gripped the industry from 2008-09. For a while, automakers played it safe at Detroit and other shows. Environmentally friendly cars were important, especially for General Motors and Chrysler that were living on loans from Uncle Sam. Ford, Toyota and other companies generally focused on their best-selling or core models. With a few notable exceptions, recent auto shows have been a bit more buttoned-down than in the past. Boring probably isn't the right word, but austerity has been reality. That's changing. Car companies are making money. Sales are up. Aside from the many nagging recalls – and they are notable – the industry now has the time and energy to make performance cars a priority. That will be offered in hard evidence in Detroit. A year from now when we look back at this auto show, we'll sum it up with one word: Horsepower. But make no mistake, this isn't frivolous. Sports and luxury cars are expensive. They're profitable. They boost images and highlight strengths. With that in mind, here are five significant performance-oriented reveals to watch for when the show kicks off in less than two weeks. 2016 Acura NSX Acura's reborn NSX is a strong bet to earn plenty of votes for our Editors' Choice awards. It's one of the most anticipated – and strung-out – reveals of the year. Think back: we actually saw an NSX concept at the 2012 Detroit show, and Acura has spent the last three years teasing the car in a variety of ways. The slow burn, however, means we know a lot about the NSX. It's will use a mid-mounted twin-turbo hybrid powertrain and run with all-wheel drive. It will also wear an innovative zirconium e-coat paint, a new paint process that Honda says is more environmentally friendly. Honda has also said it will build the new NSX in Ohio, where a large part of the car's development work has been done. The original NSX was produced from 1990-2005 and helped establish Acura's performance credentials in the United States. It was a landmark car and a shot across the bow of Ferrari, Lamborghini and others.

2020 Mini John Cooper Works GP appears to have its Nurburgring time on the dashboard

Details on the 2020 Mini John Cooper Works GP hot hatch have been trickling out, and it sounds and looks impressive. It will have over 300 horsepower (probably at least 301 like the Clubman and Countryman), and it has wild bodywork like its concept. Mini has also been promising a fast Nurburgring lap time, with the only information given that it will be under 8 minutes. Before the company could announce it, someone found it on the dashboard of the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Twitter user Will Pierce shared a photo of the dash, and the time wasn't just on a piece of paper, it was molded into the plastic trim of the dashboard. Mini is really proud of it, but maybe they shouldn't be that proud because it's not a record, giving it the benefit of the doubt that it's front drive like past GPs. The time is 7:56.69. The current front-drive record holder is the Renault Megane R.S. Trophy-R at 7:40.1. That's over 16 seconds faster. It also edged out the Honda Civic Type R's old record of 7:43.8. Even the third-fastest front-driver, the VW GTI Clubsport, did a lap in 7:47.19. In the grand scheme of things, Nurburgring lap times aren't that important. They're a fun bragging right, but there's much more that's important about cars than raw times. We're just giving the Mini a hard time because, well, if you're going to throw a time in someone's face every time they hop in the car, maybe you should make sure it's truly impressive. But we're sure the GP will be a riot, and we can't wait for more details and the opportunity to drive one.