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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini getting serious with next Countryman SUV

With the core Hardtop and new Clubman already revealed, Mini is moving along with its plans to expand its model lineup around five "hero" models. Next down the pipeline will likely be the new Countryman, which Autocar projects will be larger and more rugged than the existing model. According to the British publication, the new Mini Countryman is set to take more of a proper SUV approach than the outgoing crossover. That means an even larger form, and more serious off-road chops to better take advantage of the connection with the X-Raid rally machine that has been dominating Dakar for the past four years. It's expected to be based on the same UKL front-drive architecture as the Hardtop, Clubman, and BMW 2 Series Active Tourer, and offer the latter's all-wheel-drive system as well. Those underpinnings would still make it a crossover, strictly speaking, but with a more rugged approach. It could also emerge a good half-foot longer than the model it will replace, over a third of an inch wider, and offer considerably more cargo space. Although the existing Countryman was derided by many as a step too far for the Mini brand, it ended up accounting for a substantial share of the company's sales – making its replacement a no-brainer for the BMW Group. That's more than could be said for the quirky Paceman crossover coupe, which is not expected to follow this time around, however a slant-backed Countryman variant could be in the cards. The next question is what Mini might do next. Of the five core models it's anticipated to launch, the Countryman would be the third. The Superleggera roadster, a smaller hatchback like the Rocketman concept, and a larger minivan potentially to be dubbed the Traveller have all been rumored. Of course, whatever goes into production could be something else entirely. We'll just have to wait and see. Related Video:

Remember that world-record jump crash? Here's every angle, including the human one

While there are those who watch automotive exploits hoping (secretly or otherwise) for a spectacular crash, most of us are happy when everything goes smoothly. But at the end of the day, a daring stunt wouldn't be a daring stunt if there weren't some element of danger. And make no mistake about it, Guerlain Chicherit's recent long-jump record attempt was a daring stunt if ever there was one.
Chicherit, for those unfamiliar, is a French athlete who made the rare transition from "conventional" sports to motor sports. An accomplished professional skier, these days Guerlain drives a specially-prepared Mini Countryman in off-road events like the Dakar Rally and in death-defying stunts. Last year he managed to backflip his Mini and land in the record books, and this past winter he went after Tanner Foust's record by attempting a 360-foot jump at a ski resort in the French Alps. Unfortunately, things did not go as planned.
Despite several practice jumps at closer distances, the final attempt ended in a massive cartwheel crash in front of the gathered crowds. Several spectators published footage of the crash soon after it happened, but now GoPro has released a more comprehensive compilation showing the lead-up to the event and the jump itself from every angle - inside, outside and away from the vehicle. It's guaranteed to make you cringe, but remember that Guerlain miraculously escaped with minimal injury and will live not only to tell the tale, but likely to take another crack at it. Whether you're the kind to gawk at such a crash or not, the video below is worth watching.