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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

This classic electric Mini costs $100,000, but just look at it

We all love the original Mini, so when a British company decided to develop an electric version of it using a restored original body, we took notice. Enter the Swind E Classic Mini. Electric cars are allowed to have a soul, and this one is just as cute as a Mini with a little gas motor. Swind, a UK-based tech and engineering company, didn't just produce a half-baked version of an electric Mini. The powertrain is a bespoke, in-house design developed by the company's own engineers. The body has contemporary corrosion protection to make sure it doesn't rot like an original from the 1960s. Also, new brake and suspension parts ensure it'll feel relatively modern to drive. Don't expect any mind-blowing specs and numbers from the little EV, though. It uses a 24 kWh lithium ion battery pack and the electric motor produces 110 horsepower. Zero to 60 mph is achieved in 9.2 seconds. That's not impressive on today's world, bu is still quicker than this Mini would have been with its original gas engine. Top speed is 80 mph, and range is rated at an impressive 125 miles. That's plenty for this little city runabout — road trips won't be this Mini's job anyway, especially if you have to run it near top speed just to keep up with traffic. Swind says it'll get to a full charge in four hours via its fast charging capability. Weight is kept to only 1,587 pounds, so this will be one of the lightest electric cars on the road. The benefits of modernizing and electrifying the Mini help out in other areas, too. You can check option boxes for an infotainment system with navigation. USB ports come standard, as do heated leather seats. Curiously, air conditioning is an option. If you prefer no power steering, that's possible; performance tuning packs are available, but there's no explanation for what that entails. There's more space in the boot for stuff with the gas tank removed, and weight distribution is improved at a 57/43 split (it was 68/32 originally). Now we move onto the less desirable portion of this Mini: The price. Converted from pounds sterling, this Mini goes for $100,970. You can buy a whole lot of car for that money, or you can have an electric Mini. At least Swind is really building it, unlike the one-off shown by Mini at the NY Auto Show last year. Production is limited to only 100 cars that all come with a one-year unlimited-mile warranty.

Mini Minor to be co-developed with Toyota

It was back in 2011 when Mini first showcased the prospect of an even smaller hatchback with the Rocketman concept at the Geneva Motor Show. In the nearly four years since, parent company BMW has hemmed and hawed on the possibility of putting it into production, but the latest word from Europe has it that the project is a go. According to Automobile magazine, Mini is realigning its product portfolio into five pillars: the essential hardtop we've already seen (available in two/three- and four/five-doors), the convertible, the upcoming new Clubman wagon (coming this summer with full-size auxiliary suicide doors on both sides), the next-gen Countryman crossover in 2016 and two new model lines. One will be the production version of the Superleggera roadster concept, earmarked for 2018. The other will be the Minor, a smaller city car reviving a long-gone model name and presaged by the aforementioned Rocketman concept. But for that last one, Mini won't go it alone. To develop the mini Mini, BMW will reportedly turn to its partnership with Toyota. The relationship is already set to yield a new Supra and Z4 and share fuel cell and other technologies. But this would broaden the partnership to include a small hatchback. However rather than use the existing (or next-gen) Aygo, which is already built under joint venture with PSA Peugeot Citroen (with which BMW previously had a joint engine venture), word has it that the BMW and Toyota will develop a new platform for the project – one that will be used by both partners. The new product plan doesn't leave much room for the Mini Coupe and Roadster (which have already been discontinued), for the Paceman three-door crossover (which will suffer the same fate) or for the projected seven-seater minivan. But the addition of the new Superleggera roadster and super-mini Mini aren't likely to leave us wanting for either. Related Video: