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David Brown Automotive remasters classic Mini at maxi price

Just days ago, we reported that the British small-scale maker of luxurious, Aston Martin inspired coupes, David Brown Automotive, was about to introduce a new, cheaper vehicle positioned under its exquisitely priced Speedback GT model. Since the Jaguar-based Speedback GT costs a significant $753,000, there's quite a bit of room underneath it to introduce a more modest means of transport, without cheapening out. Now, details of the car, dubbed "Project 2," have surfaced, and it's quite a surprise. What David Brown Automotive has come up with is a "remastered," rethought classic Mini. While the car looks just like a Mini at a passing glance, the body panels along with the chassis are new, and the car has been given a smoothening. All the body seams that were commonplace on the classic original have been rounded off, and the interior is a custom job complete with plentiful leather and Pioneer touchscreen. The new dashboard is a little closer to Japanese retro cars than either the classic Mini or the current, BMW-made equivalent. The drivetrain remains the trusted 1,275cc original along with a four-speed gearbox; both are reconditioned units instead of box-fresh ones, but they feature brand-new parts. There's 79 horsepower on offer, which is plenty of poke for a Mini. Each of the cars will take about 1,000 hours to make, by hand. The plan is to build 100-200 of these Mini re-creations per year, at David Brown's new facility in Silverstone, England. In two years, only 11 Speedbacks have been built, so the Mini should create a bit more buzz at the workshop. But the price? Starting from $62,000 at current rates, going all the way to $86,000 if you want one with all the trimmings. A lot for a Mini, but it's going to be special. Related Video:

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.